Social Strategist

No Relocation Assistance Offered

Job Number #171745 - Surrey, England, United Kingdom

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Location:

Woking, Surrey

Reporting to:
Europe Division Digital Transformation.

Colgate is seeking an innovative, passionate, and results-driven Social Strategist to join our Division team. This role is pivotal in driving our social media creative presence, ensuring Colgate remains relevant and engaging across key platforms, with a strong focus on Tik Tok. You will work cross-functionally with the marketing, commercial, and hub teams to develop and execute a cohesive social media strategy and content framework that aligns with business objectives, elevates our brands, and drives market share in collaboration with our Hubs across Europe.

As part of our team, you will lead social creative innovation to engage and inspire people to live happier, healthier lives. This is an exciting opportunity for someone who is passionate about social media, culture, and wants to make a measurable impact in a fast-paced, collaborative environment.

• Develop and drive the Division's social media strategy, with a primary focus on the Tik Tok platform, to increase brand awareness, engagement, and conversion.
• Elevate the social creative framework, velocity, and overall impact of content.
• Identify emerging social media trends, platforms, and content formats, translating them into actionable strategies.
• Collaborate across teams to unlock new opportunities and implement best-in-class practices to maximize our commercial performance in the social space.
• Develop and implement full-funnel strategies that seamlessly integrate social media, social commerce, and e-commerce platforms.
• Manage the content calendar and opportunity spaces across Europe Division social channels.
• Establish monitoring, analytics, and reporting on performance across European social media, providing data-driven recommendations for optimization.
• Lead the strategy for engaging social communities, loyalty programs, and influencer/creator/affiliate partnerships.
• Utilize social listening to monitor channels for trends, conversations, and sentiment related to our brand, industry, and competitors.
• Act as the central strategic expert for Division and European Hubs, consulting on best-in-class social execution and troubleshooting performance bottlenecks for rapid cross-market scaling.
• Own holistic measurement, defining regional KPIs that track social effectiveness and Tik Tok growth.

• Oversee the creation and production of high-quality, platform-specific social media content, ensuring brand consistency and legal compliance.
• Develop and govern the social content framework, transitioning from linear marketing to a high-velocity, collapsed funnel model where brand discovery and conversion are unified.
• Build the infrastructure for content scalability, enabling hubs to produce high-volume, native-first assets efficiently by leveraging creators, agencies, and partners.
• Coordinate with external agencies and internal creative teams on content execution.
• Act as the Division's subject matter expert on Tik Tok content creation best practices.
• Ensure social strategies align with overall marketing campaigns and brand messaging.
• Identify opportunities for social commerce integration and supporting sales objectives.
• Establish "big bets," support localizing, and share best practices across different markets.
• Drive data-driven content development and analysis for effective content.
• Ability to gather insights through deep research, social listening,…