CRM Manager upon Tyne

CRM Manager

Permanent, Full Time

Newcastle upon Tyne

Competitive Salary

Be part of something bigger. Turn data into smart decisions - personalising every experience at scale.

We are the heartbeat of the city. A Club with bold ambitions on a global stage and deep roots in our community. If you’re driven to raise the bar and make an impact, you’ll find the platform, the people and the pride to do your best work here.

This is a great opportunity to develop, learn and make a real contribution in a fast paced and exciting environment.

About the role

We’re looking for a CRM Manager to play a key role in delivering the Club’s global CRM strategy focused on fan acquisition, engagement and lifetime value. Working alongside the CRM lead, you will take responsibility for translating strategic objectives into actionable plans and ensuring CRM activity is delivered to a high standard across all stages of the fan lifecycle.

You will own the end-to-end delivery of CRM campaigns from briefing through to audience creation, execution and performance analysis. You will also lead the development and optimisation of automated lifecycle journeys that nurture fans throughout their relationship with the Club. As a central point of contact for stakeholders, you will ensure CRM activity aligns with business priorities and enhances the fan experience.

Hands on experience with ESPs and CDPs is essential. Bloomreach experience is ideal, but Salesforce Marketing Cloud, Braze or similar platforms are also valuable.

What you’ll do

* Help shape and deliver the Club’s CRM strategy focused on fan acquisition, engagement and commercial performance.

* Translate strategic objectives in a multichannel CRM plan, ensuring alignment across key stakeholders and teams.

* Own the end-to-end delivery of CRM campaigns including briefing, audience segmentation, build, QA, execution and analysis.

* Lead the creation, implementation and optimisation of automated lifecycle journeys that drive onboarding, engagement, retention and reactivation.

* Maintain high standards of data governance ensuring compliance with GDPR and UK data protection requirements.

* Drive data capture initiatives across all touchpoints, working cross‑functionally to track KPIs and test new ways to improve acquisition.

* Use insights and reporting to optimise CRM performance and improve fan experience.

* Manage CRM database hygiene practices and integration of new data sources

About you

* Demonstrable experience working in CRM, lifecycle marketing, with a strong track record of delivery effective campaigns.

* Comfortable taking ownership of projects and leading CRM activity from planning through to execution and review.

* Confident working with customer data and building audiences using CRM tools such as Bloomreach, Salesforce Marketing Cloud or Braze (Bloomreach preferred but not essential).

* Strong understanding of how to create and improve lifecycle strategies that drive conversion, engagement and retention.

* Highly organised with the ability to manage several projects at once and adapt to changing priorities.

* Skilled at working with different teams and building strong relationships with stakeholders at all levels.

* Excellent written and verbal communication skills with a high attention to detail.

* Strong understanding of GDPR and UK data protection requirements.

* Experience managing or developing team members.

The team

You’ll be part of a friendly, supportive and dedicated team who will help you settle in and succeed. We value curiosity, collaboration and a positive mindset. You’ll work closely with colleagues across Marketing, Digital, Retail and Analytics, as well as external partners.

United As One

We’re committed to equality, diversity and inclusion and believe in equal opportunities for all. We recognise that the diversity of our people is one of our greatest strengths. We work together to reflect the communities we serve and maintain an inclusive environment where everyone can be their authentic self and achieve their full potential.

Safeguarding

We’re committed to being a place where everyone is safe, heard, valued and able to thrive so we place high value on the safeguarding and…