Marketing Data Analyst

Rewards and Benefits on Offer.

• A brand-new role, where you help improve all aspects of the company's sales and marketing teams
• The company are very open to new ideas to help develop new business opportunities.
• You will be working in a friendly, fast-moving and dynamic environment.
• Highly competitive salary on offer.
• An immediate start date for the right person.

Our client is now seeking an experienced marketing data analyst to support the sales and marketing function.

This is a great career opportunity to make a genuine and long-term impact on a company that needs your expertise.

Responsible for analysing marketing performance data to help a business improve lead generation, customer engagement, campaign effectiveness, and overall commercial performance.

Here are the main responsibilities typically involved:

• Analyse marketing campaign performance across digital channels such as email, social media, PPC, SEO, and websites.
• Interpret large volumes of customer and sales data to identify trends, opportunities, and areas for improvement.
• Produce regular reports, dashboards, and KPI analysis for senior management and sales teams.
• Measure ROI and effectiveness of marketing activity and recommend improvements based on data insights.
• Support lead generation activity by analysing customer behaviour, conversion rates, and campaign engagement.
• Manage and maintain CRM and marketing databases, ensuring data accuracy, segmentation, and cleansing.
• Use tools such as Google Analytics, Excel, CRM platforms, and marketing automation systems.
• Track website traffic, customer journeys, and user engagement to improve digital performance and user experience.
• Work closely with sales, marketing, and leadership teams to support commercial decision-making.
• Identify market trends, competitor activity, and customer insights to help shape future marketing strategy.
• Develop data-driven recommendations to improve customer acquisition, retention, and brand performance.
• Ensure compliance with GDPR and data protection regulations when handling customer data.

• Strong analytical and problem-solving ability
• Data-driven
• Previous experience supporting marketing and sales teams to improve
• Experience with Google Analytics and CRM systems
• Attention to detail
• Commercial awareness
• Strong communication and presentation skills