Paid Media Specialist

Central Employment are working in partnership with an established and expanding Performance Marketing agency, as they look to appoint a Paid Media Specialist to their team of experienced Paid Media experts.

Newcastle based, then hybrid after probatio

E In this role, you wil

• l:
  
  Take end-to-end responsibility for Google and Meta Ads campaigns, from initial setup and strategy development to ongoing optimisation and reportin
• g.Manage paid advertising strategies for a variety of clients across retail, blue-chip companies, and niche industrie
• s.Analyse performance data to identify trends and opportunities, producing actionable insights to inform campaign strategy and support business development effort
• s.Monitor account performance daily, restructuring campaigns where necessary to improve key performance metric
• s.Successfully onboard new accounts, develop tailored strategies based on client objectives and collaborate with internal teams, including designers, developers, and SEO professionals, to align efforts across campaign
• s.Stay ahead of industry trends, testing new ad formats and technologies to maximise client success and satisfactio

lls:

You will have a proven successful track record of managing and develop

• ing:
  
  Strong experience with multi-channel advertising strategies across Google, Meta, and other platfo
• rms.
  
  Knowledge of feed optimisation for shopping campai
• gns.
  
  Proficiency in tracking and reporting using Google
• Ads Exceptional written and verbal communication skills in Engl
• ish.
  
  Ability to configure and manage pixel tracking for enhanced tracking and engage
• ment Strong presentation and communication skills, contributing effectively to client calls and meeti