Global Head of Social & Community; Endura

Global Head of Social & Community (Endura)

We’re Pentland Brands; a dynamic, global family business, and proud owners and licensees of many iconic active and footwear brands. With a community of over 1,300 team members worldwide, we embrace diversity and inclusion, and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.

As Global Head of Social & Community, you will drive the global social media and community strategy, build brand awareness, and cultivate a highly engaged community. You will lead innovative, social‑first campaigns, oversee influencer marketing in line with sports marketing strategy, and enhance the brand’s digital presence across key markets. You will collaborate cross‑functionally with regional leads, marketing, product, creative, and external agencies to ensure the brand social media efforts align with global business objectives and reflect our global brand strategy.

Your role will be pivotal in enhancing engagement, driving conversion, and delivering industry‑leading content.

As our Global Head of Social & Community
, you will be responsible for:

Developing and implementing short‑ and long‑term social media strategies across all platforms, ensuring alignment with brand marketing, sports marketing, product launches, and business goals. Lead regional teams in social first content for global channel and support local marketing initiatives.

Designing and delivering breakthrough, data‑driven, social‑first campaigns that resonate with diverse global audiences. Drive creative excellence to ensure that all content reflects brand principles and programs.

Continuously exploring new ways to engage and grow the brand’s community online and offline. Leverage insights and industry trends to create meaningful interactions with our audience across social platforms.

Leading the global influencer and affiliate programmes, building strong relationships with content creators, ambassadors, and influencers. Develop disruptive, industry‑leading content to drive engagement, brand awareness, and conversion.

Collaborating with regional leads, internal teams, and external agencies to execute a cohesive global social media strategy:

• Working with marketing and product teams to align social media efforts with product launches, sponsored athlete activations and brand marketing programmes.
• Partnering with regional teams to amplify global strategies and ensure campaigns align with market needs, including social amplification and athlete and influencer marketing.
• Collaborating with the creative team and agencies to produce compelling, on‑brand content.
• Integrating social media efforts with broader media strategies by working with the paid media team.

Managing and optimising customer review platforms, ensuring timely and authentic responses to social media comments, maintaining positive brand sentiment and brand engagement.

Measuring and optimising the performance of social media campaigns. Provide monthly reports on KPIs, trends and insights, using data to inform future strategies and continuously improve performance.

Leading, managing and developing a high‑performing social and community team. Foster a culture of creativity, collaboration and innovation, ensuring that the team is equipped to execute day‑to‑day strategies effectively.

Building and scaling the brand’s Friends of Endura (influencer) programme, cultivating strong relationships with content creators and influencers. Ensure the programme aligns with our sports marketing strategy, managing seeding and content approval processes for maximum impact.

Staying ahead of global social media trends, tools and best practices to ensure we consistently innovate in the digital space. Regularly review and refine strategies to maintain a competitive edge in an ever‑evolving digital landscape.

• Extensive experience in leading global social media strategies for major brands.
• Deep understanding of the cycling industry, enabling authentic engagement and credible storytelling that resonates with core enthusiasts and…