Content Marketing Specialist

Responsibilities

• As a Content Marketing Specialist, you will be at the forefront of executing content strategies with a primary focus on campaign-related assets and conversion rate optimization
• Your role is pivotal in driving measurable conversion lift through compelling and strategic content creation. This position requires a creative thinker with a strong grasp of digital campaign assets and proven ability to optimize ad and landing page copy
• Conversion‑centric copy:
  Craft persuasive and compelling copy across digital campaign assets, including paid ads, emails, newsletters, and landing pages, to improve conversion rates. Collaborate on A/B testing initiatives to iterate on messaging for optimal performance and be effective at interpreting and incorporating feedback to reflect content performance metrics
• Campaign content creation:
  Develop engaging and conversion-focused full‑funnel content optimised for campaign personas and conversion goals, with a focus on seamless messaging from ad to landing page
• Research:
  Conduct in‑depth research to ensure content is accurate and relevant. Leading to the creation of long‑form content, blogs & ebooks
• Customer stories:
  Manage the end‑to‑end development and delivery of customer stories. This includes creating project briefs, coordinating with internal stakeholders, working with an external storytelling agency, supporting agency‑led interviews and/or conducting customer interviews where appropriate, overseeing content and asset production, and ensuring projects are delivered on time and to brand standards
• Optimize copy for SEO:
  Conduct keyword research and apply best practices to content for search engine discoverability
• Campaign blog content:
  Support the Senior Content Marketing Specialist in the planning and delivery of the blog programme, including topic ideation, content briefs, and the creation and editing of blog content to support campaign objectives
• Copy editing:
  Review and edit written content for grammatical accuracy, clarity, and adherence to our brand guidelines
• Content calendar:
  Help maintain content calendar and ensure timely publication
• Project management:
  Manage multiple deadlines effectively, delivering high‑quality copy within specified time frames
• Keep up‑to‑date with industry best practices, emerging trends, and new technologies to continuously improve copywriting skills and contribute innovative ideas

• Health Insurance
• Dental Insurance
• Disability Insurance
• Life Insurance
• Vision Insurance
• Accidental Death & Dismemberment Insurance
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• Supplemental Life Insurance

• Exceptional copywriting skills with a portfolio that showcases the ability to create persuasive and conversion‑centric content
• 5+ years of related work experience
• Collaborative mindset with excellent communication and project management skills
• Strong collaboration skills, able to work closely with cross‑functional teams to align content with broader marketing goals
• Experience writing and optimizing high‑converting ad copy and landing page content
• Understanding of SEO principles and the ability to optimize content for search engines
• Comfortable using analytics tools to analyze conversion funnels, measure content performance, and make data‑driven recommendations to improve campaign outcomes
• Experience in conversion rate optimisation and testing methodologies for digital marketing assets
• Demonstrated experience in content marketing, with a focus on creating assets that contribute to campaign success
• Bachelor’s degree in English, communications, or related field

At Turnitin, we recognize it’s unrealistic for candidates to fulfill 100% of the criteria in a job ad