Digital Designer

This is a hands-on role focused on creating effective, engaging and commercially driven design across campaigns, CRM and digital channels, while contributing to the ongoing evolution of the brand and user experience.

• Design high-quality creative across digital campaigns (email, social, web, CRM journeys), website and landing pages and App and platform-facing content (where required)
• Ensure all creative is optimised for digital performance, not just adapted for it
• Apply best practice in UX, accessibility (WCAG), readability and conversion-led design
• Support testing and optimisation by creating variants for campaigns, landing pages and CRM journeys
• Where needed, work with agency partners to support delivery and maintain consistency

• Work closely with marketing teams to deliver campaign creative (adviser recruitment, product campaigns, client engagement and acquisition), social and paid media assets and CRM and lifecycle communications
• Translate campaign objectives into clear, effective visual output
• Balance brand consistency with commercial performance

• Work with the Head of Brand to apply and evolve brand guidelines and design systems
• Contribute to the development of templates and reusable components to improve efficiency and consistency
• Ensure all work aligns with visual identity, layout, hierarchy and usability principles and regulatory and accessibility requirements
• Support a consistent and high-quality design standard across all channels

• Support design across internal communications (presentations, campaigns, key messaging, corporate and, where required, investor materials
• Help present complex information in a clear and visually engaging way
• Bring ideas to improve campaign effectiveness, engagement and clarity of communication and overall digital experience
• Stay up to date with design trends, digital UX and marketing best practice
• Contribute to a more digital-first, test-and-learn approach within marketing
• Work closely with marketing (campaigns, CRM, content, brand), digital/product teams (where relevant) and internal communications
• Manage multiple projects and priorities effectively
• Deliver high-quality work at pace within a fast-moving environment

• Use insights and feedback to refine and improve creative work
• Support the testing and optimisation of campaigns and journeys
• Continuously iterate design based on performance and user behaviour

• Demonstrable experience in a digital design role (in-house or agency)
• Strong portfolio including digital campaigns, email/CRM design and web or landing pages
• Good understanding of digital design principles, UX and usability
• Experience working with marketing teams on campaign delivery
• Strong layout, typography and visual communication skills
• Experience with A/B testing or optimisation
• Experience in financial services or other regulated environments
• Exposure to CRM or marketing automation platforms
• Basic motion, animation or video capability

• Strong visual communication and storytelling
• Ability to simplify complex information
• Commercial awareness — understanding engagement and conversion
• Attention to detail and consistency
• Strong collaboration and organisation skills

• High-quality, consistent design output across campaigns and channels
• Efficient delivery of creative using templates and reusable assets
• Positive contribution to campaign performance and optimisation
• Strong collaboration and responsiveness to business needs