Marketing Manager

Marketing Manager, Mission Marketing

Location:

London, UK (Hybrid, 2 days a week in office)

Location:

London, UK (Hybrid, 2 days a week in office)

Department:
Marketing

Reports to:

Head of Integrated Marketing

TM Forum is a global alliance of more than 850 communications service providers, vendors, hyperscalers and system integrators, together generating US $2 trillion in revenue and serving five billion customers across 180 countries. We unite these diverse communities to drive end-to-end change, putting the sector at the heart of the global connected economy and providing an open platform for innovation and growth.

Our strategy is centered on helping communications service providers become AI-native autonomous enterprises that are composable, autonomous and trusted by design. This ambition is delivered through three strategic Industry Missions:
Composable IT & Ecosystems, Autonomous Networks, and Trustworthy AI & Data. Learn more orum.org/about

The Marketing team brings these missions to life through compelling narratives, integrated campaigns, thought leadership, community engagement and demand generation programmes that create value for members and support TM Forum's commercial objectives.

We are seeking a commercially minded Marketing Manager to support and deliver marketing for one of TM Forum's strategic industry missions.

This role is responsible for developing and delivering integrated marketing plans that grow and engage mission communities, increase participation in TM Forum's programmes and capabilities, and support the achievement of mission objectives.

Working closely with Product Marketing, Mission leadership, Insights, Education, Membership and other stakeholders, you will turn mission priorities into integrated marketing activity that drives audience growth, engagement, lead generation and measurable business outcomes.

This is an exciting opportunity for a hands-on marketer who enjoys combining planning, execution, collaboration and performance improvement in a fast-paced and evolving environment.

• Lead the development and execution of quarterly marketing plans aligned to mission objectives and annual business goals.
• Grow TM Forum's mission community through audience acquisition, segmentation, email marketing, nurturing and engagement programmes.
• Plan, create and optimise integrated campaigns that drive engagement with TM Forum capabilities, generate marketing-qualified leads, and support commercial growth across thought leadership, research, webinars, education and certification programmes, and collaboration initiatives.
• Work with Product Marketing to translate complex industry topics into compelling audience-focused campaigns and messaging.
• Work with Marketing Operations to optimise targeting, nurture programmes, reporting, lead scoring inputs and campaign performance.
• Monitor and report on campaign, audience and engagement performance, using insights to continuously improve marketing effectiveness and business outcomes.
• Act as the day-to-day marketing owner for your mission, collaborating across Membership, Insights, Education, Communications and other teams to deliver shared objectives.

• Minimum 3 years' experience in B2B marketing within telecommunications. Experience marketing complex telco technology products and services.
• Experience supporting and delivering integrated marketing, demand generation and email marketing programmes that drive engagement, lead generation and measurable business outcomes.
• Hands-on experience with marketing automation platforms such as Adobe Marketo, Hub Spot, Eloqua or similar, and Salesforce.
• Experience translating complex technology concepts into…