Growth Marketing, EMEA

Job

Requisition  Fusion is is redefining how products get designed and made, bringing CAD, CAM, CAE, and PCB together on one cloud platform at a price point that puts professional tools within reach of every engineer and every shop. That self-serve motion is a massive advantage in EMEA, where the market is defined by its long tail: hundreds of thousands of small design studios and machine shops that discover, evaluate, and adopt tools digitally.

This role exists to own the EMEA growth engine, finding the channels that work country by country, converting trials into subscribers, and proving with data where the next investment should go.

What you'll doOwn the EMEA acquisition and conversion funnel end-to-end: traffic signup trial activation paid subscription expansion — with revenue targets, not just lead targets

Champion and sharpen Fusion's PLG motion in EMEA: optimize the self-serve journey so the product sells itself — frictionless trials, activation moments that show value fast, and upgrade paths that feel natural

Partner with the Performance Marketing team to get the right channel in front of the right audience — bringing regional audience insight, conversion data, and funnel priorities that shape where and how paid investment lands in each market

Drive localization that converts, not just translates: landing pages, onboarding flows, and campaign creative adapted for priority markets (Germany, UK, France, Italy, Nordics), informed by conversion data per market

Partner with PMM, Campaigns, and Demand Gen to run growth experiments across digital, email, and in-product — a constant cadence of tests with clear hypotheses, measured results, and shared learnings that compound across teams

Build measurement frameworks with analytics that attribute performance through to signups, activations, and subscription revenue by market — and report clearly on what's working, what isn't, and what you're changing

Who you are5–8+ years in growth marketing, or growth PMM at a B2B SaaS or PLG company; you've owned a self-serve funnel with revenue accountability

Hands-on, not just a briefer: you've built campaigns, written conversion copy, set up experiments, and lived in dashboards yourself

Analytically rigorous: comfortable designing experiments, reading incrementality, and defending a budget reallocation with data Fluent in EMEA growth mechanics: you understand how channel mix, CPCs, privacy regulation (GDPR/ePrivacy), and buying behavior vary across European markets, and you've marketed in more than one of them (English required; German preferred)
A strong cross-functional operator who can be the connective tissue between product, PMM, lifecycle, and paid teams

Curious about our users: you want to understand why a machinist in Bavaria or a design studio in Milan does or doesn't convert, and you'll go find outThe ideal candidate

Has built growth workflows with AI beyond the chat window. You've stood up repeatable systems, automated creative variant generation and testing, AI-driven audience or funnel analysis, localized copy pipelines, churn-signal monitoring and can show what you built and what it changed

Has scaled a market that wasn't working. You've taken a region or channel that was underperforming, diagnosed why, and turned it into a growth driver, not just optimized something already scaling

Knows how to turn product releases into acquisition moments. You've partnered with PMM to convert launch attention into signups and trials, not just traffic spikes

Who this role is not forIf you need someone else to pull the data. You'll live in dashboards and build your own analysis; waiting on an analyst for every question will slow you to a halt

If you only know one playbook. What worked at your last company won't…