Marketing Director, Haematology and Ireland

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

General Description:

Reporting to the Franchise Head, Haematology UK and Ireland, the Marketing Director, Haematology is responsible for building and leading the marketing function to develop and execute commercialization strategies supporting BeOnes existing and future Haematology products in the UK and Ireland.

The role will collaborate closely with local cross-functional leaders, including Market Access, Sales, and Medical Affairs. The Marketing Director is also responsible for the individual coaching and development of her/his Haematology marketing team.

Essential Functions of the job:

Develop the overall Haematology strategy and tactical plans to support the UK and Ireland commercialisation of BeOne’s portfolio

Oversee all marketing strategies and plans in collaboration with BeOne global teams and commercialisation partners to realise maximal value in the UK and Ireland Prepare the commercial market for the approval of BeOne’s future products in Haematology Partner with Sales, Market Access and Medical Affairs to ensure alignment of BeOne’s UK and Ireland commercialisation strategy.

Collation and development of market insights that inform commercial strategies, tactics and product forecasts

Partner with Med Affairs on the execution and development of an integrated scientific and thought leadership strategy.

Build strong partnerships with external partners and influence commercial strategy for partnered assets.

Localise and implement the strategy through various programs/channels (events, webinars, congresses, inbound, content syndication, direct mail, digital advertising etc.) including digital

Guide development of tactics to proactively address identified challenges/hurdles

Establish strong relationships and future-oriented collaborations with key opinion leaders (KOLs) and key accounts

Collaborate with key customers and patient advocates to develop relevant content in line with strategic objectives.

Guide development of promotional materials and activities

Steer impactful congress presence, communications and intelligence

Gain insights from market (HCPs, KOLs, patient groups) and identify therapeutic hurdles, opportunities and trends

Gather and interpret competitor intelligence

Partner with the field force to understand their resource gaps and opportunities through building strong relationships

Demonstrate marketing thought leadership and represents BeOne at key meetings and conferences, etc., when appropriate.

Oversee overall Haematology marketing budget ensuring appropriate spend and ROI on all marketing activities

Provide exceptional leadership, fostering an environment to drive high performance, engagement, accountability, empowerment, and behaviours fully consistent with BeOne’s values and culture

Fosters a leadership culture which attracts, develops and retains candidates, create effective internal communication and foster teamwork

Drive business decisions whereby patient care is at the center of the business conduct.

Ensure team compliance across all areas to maintain the highest standards of patients focused ethical conduct in line with our values

Consistently ensure operating in accordance with BeOne’s Standards of conduct and all applicable local laws and regulations

Qualifications:

University undergraduate degree in science or businessA minimum of 10 years of pharmaceutical industry marketing or related experience UK marketplace launch experience required

Specific knowledge and experience…