Performance Marketing and Growth Manager

Performance Marketing and Growth Manager
- Remote

The Performance Marketing & Growth Manager is responsible for driving high-quality consumer demand by understanding how people research, evaluate and decide to access mental health services.

The role focuses on aligning marketing activity, media channels and digital experience with the real needs of consumers at different stages of their journey. By combining data, consumer insight and channel expertise, the role ensures marketing investment translates into meaningful engagement, high-quality leads and sustainable revenue growth.

Working closely with Digital, Proposition, Customer Growth and Marketing teams, the role helps ensure Clinical Partners is visible and compelling throughout the consumer research and decision process.

• Develop a deep understanding of how consumers research and evaluate mental health services, particularly neurodevelopmental and psychological conditions.
• Map the consumer journey from initial awareness and research through to booking and engagement with services.
• Analyse how consumers interact with different marketing channels and touchpoints throughout this journey.
• Use search behaviour, performance data and consumer insight to identify opportunities to improve engagement and progression.
• Ensure marketing activity reflects the real questions, concerns and motivations consumers have when seeking support.

• Develop recommendations across the full media cycle, recognising that different channels support different stages of the consumer journey.
• Ensure marketing activity supports discovery, research and decision-making rather than focusing solely on last-click conversion.
• Continuously evaluate the effectiveness of media investment across channels and recommend adjustments to maximise growth.
• Use insight and performance data to refine channel strategy, messaging and media allocation.

• Own the strategy and performance of paid search and paid social activity.
• Ensure campaign structures reflect consumer search intent and decision stage.
• Work closely with agencies to ensure campaigns are optimised to deliver high-quality leads and strong commercial outcomes.
• Identify opportunities to expand reach and capture demand earlier in the consumer research journey.

• Own the SEO roadmap for the organisation.
• Work with agencies and internal teams to improve search visibility across priority services and conditions.
• Ensure content and technical improvements reflect how consumers search for information about symptoms, diagnosis and treatment.
• Collaborate with digital and content teams to ensure SEO activity supports the wider customer journey.

• Work closely with the Digital Product Manager and Customer Growth team to improve progression through the digital journey.
• Identify where messaging, landing pages or user experience can better support consumer decision making.
• Use behavioural insight and performance data to guide improvements to the website and marketing funnel.
• Focus on improving engagement and conversion rather than simply increasing traffic.

• Ensure marketing activity is clearly connected to commercial outcomes including lead generation, booking rates and revenue growth.
• Monitor key metrics such as acquisition cost, conversion rates and return on ad spend.
• Identify opportunities for increased marketing investment where performance supports growth.
• Develop business cases to support expansion of successful channels and initiatives.

• Manage relationships with external agencies delivering PPC, SEO and related services.
• Ensure agencies operate with a clear understanding of consumer behaviour, commercial priorities and performance expectations.
• Hold partners accountable for delivering measurable improvements.

• Work closely with Proposition Managers to ensure marketing activity reflects the positioning and strengths of each service.
• Partner with Marketing Services to ensure campaigns and creative assets support performance objectives.
• Collaborate with Customer Growth and Experience teams to understand how marketing activity translates into real consumer behaviour.
• Ensure insights from performance marketing inform wider organisational decision making.

• Strong experience in performance marketing with particular strength in PPC and…