Category Manager - Retail

Location

Newcastle upon Tyne

Permanent

We’re looking for a Category Manager – Retail to support our businesses in the UK and Ireland.
The Category Manager will be the lead on our retailer category management relationships within the Baby Specialist and Pharmacy Channels, including Boots, John Lewis and Mamas and Papas. They will be responsible for executing Category plans as set by the Senior Category Management & Insights Manager, to whom this role reports.

• Identify the key retailer & shopper insights:
  Provide relevant market, shopper, and performance insights to define retailer growth strategy and enhance business understanding, delivering quantifiable benefits to brand and channel strategies.
• Execute the key accounts growth strategy:
  Work with the sales & regional category team to implement and execute key growth drivers to achieve the Annual Business Plan.
• Develop external Baby Category Growth strategy:
  Use internal sub‑category strategies (Bottles, Soothers, Electricals, etc.) to support the sales team in landing customer & channel plans.
• Category Captaincy:
  Bring category thought leadership to chosen retail partners with compelling category management programmes to deliver growth in core categories and support the team to win incremental distribution across strategic customers.
• Review retailer performance:
  Monthly review and reporting of retailer performance and sharing of best practice.
• Drive best‑in‑class category fundamentals with the retailer for assortment and shelving:
  Utilize point‑of‑sale data, shopper data, panel data and planogram software to identify growth opportunities and develop targeted distribution plans.
• Create the NPD sell‑in story:
  Support marketing & category team to create retailer‑specific sell‑in presentations for NPD listings/launches.
• Support trade activation plans:
  Align with the retailer marketing team to ensure trade activation supports the channel growth plan.
• Work as part of the broader multi‑functional Category & Marketing team to ensure development, delivery and exceptional commercial success for Mayborn.

• Experience in a category management or category executive role, ideally from a branded background. Proven experience developing retailer growth strategies and retailer‑facing sell‑ins.
• Experience with key strategic retailers’ merchandising centres & their category management process, and a track record of influencing retailers.

Apply online. For any queries, contact James at  or Luke at