Sales Advisor

Overview

Our Role As a Sales Advisor, you play an important role in delivering the day-to-day customer experience in store. You bring our products and brand to life through warm service, genuine conversations, and attention to detail, helping customers feel welcomed, supported, and confident in their choices. This role is about building strong foundations in customer service, product knowledge, and teamwork, while developing confidence and consistency in everything you do.

• Customer and Brand Experience — Welcome customers warmly and help them feel comfortable in store.
• Listen carefully to customer needs and offer thoughtful, informed product advice.
• Deliver service that reflects The White Company values and premium standards.
• Support customers across in-store, online, and phone enquiries where required.
• Share product knowledge in a simple, helpful way to support customer choices.
• Represent The White Company brand through your behaviour, tone, and service.
• Encourage customer relationships and data capture as part of everyday service, with guidance.
• Go the extra mile when possible so customers leave feeling happy and valued.

• People and Culture — Work positively with colleagues, supporting the team during busy periods.
• Communicate clearly and respectfully with customers and team members.
• Be open to learning through feedback, training, and day-to-day experience.
• Follow agreed routines and ways of working to support consistency across the team.
• Take pride in representing The White Company values and behaviours.
• Contribute to a friendly, inclusive, and supportive team environment.

• Store Operations — Complete daily tasks accurately and on time, following clear guidance.
• Follow cash handling, security, and Health & Safety procedures confidently.
• Take care of products and fixtures to reflect brand standards.
• Support replenishment, housekeeping, and stock tasks as directed.
• Balance completing tasks with maintaining a calm, attentive customer experience.
• Report any issues, risks, or concerns promptly to a Supervisor or Manager.

• About You — Friendly, approachable, and comfortable talking to customers.
• Reliable, organised, and happy to follow clear processes.
• Keen to learn and develop new skills.
• Enjoys working as part of a team.
• Retail experience is helpful but not essential — attitude and enthusiasm matter most.

At The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries.

• 50% discount on our products
• 20 days holiday rising to 25 during service
• A Volunteer Day with a charity of your choice
• A discretionary annual bonus scheme may be rewarded
• Perk Place Benefits Platform – discounts across wellbeing and lifestyle
• Automatic enrolment into the Group Personal Pension scheme
• Wagestream Money Management app for pay access and financial wellbeing
• Life assurance after successful probationary completion
• Social events and Christmas party throughout the year

Our Equality Diversity and Inclusion statement of commitment:
At The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities. We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated. Where difference is respected, encouraged, and celebrated. Where you can feel you belong.

We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment and selection process. We'd love you to join us on our journey.

Our Sustainability statement of commitment:
We are committed to building a sustainable legacy that will enable a brighter future for people and our planet. We believe this should be reflected in everything we do.