Newcastle Assistant Store Manager

Born two decades ago from the needs of hardy British surfers, Finisterre creates enduring outdoor wear for an inspired life in and around the ocean. Proudly B Corp certified, we have committed to a deep belief: to make truly exceptional products in a more responsible and transparent way. Whether based at our cliff top headquarters in St. Agnes, Cornwall, or in one of our retail locations across the UK, Finisterre is a truly unique brand and career proposition.

Our store locations are the beating heart of our community. As Finisterre grows and moves forward, we want to increase our retail footprint; opening more stores where our customers are and continuing to make them exciting places that bring our brand and product narratives to life through our friendly, knowledgeable staff and exceptional customer service. Our retail teams offer amazing opportunities to grow a long‑term career with purpose‑led brand.

So, if you want to be part of a truly authentic, purpose‑led brand and you share our vision to create exceptional products in a responsible way, then we would love to hear from you.

We have an exciting opportunity for retail professionals to join the Finisterre team at our new Newcastle store.

The role of Retail Assistant Manager is an important management step on our retail development path. Deputising for the Store Manager as required, you will assist in the day to day running of the store to deliver agreed targ ets and KPI’S. Assisting with the coaching and development of the team to achieve best in class customer service and retail operations.

• Demonstrate and influence others on how to deliver an engaging and experiential customer service.
• Ensure store team are set up to educate and guide customers in making the right purchase, ensuring they are fully versed in customer facing operations.
• Keep up to date with seasonal product range and ensure that all store team have adequate product knowledge training and are fully informed on the current range.
• Work with store manager to build community relationships within store’s local area and look for opportunity to collaborate with like minded associates.
• Work with the store manager and marketing team to deliver successful & engaging store events.

• Share ownership of the stores performance, understand and communicate the store targets and future plans with the team.
• Review and analyse RCA report, implement commercial changes in order to drive more sales.
• Keep up to date with the trading calender, support manager with planning and preparation for any seasonal or promotional launch activity.
• Communicate with manager and merchandising team making sure we gain the most opportunity through stock.
• Understand the overall company strategy and how the retail goals fit into the overall direction

• Support building genuine relationships with customers and local community champions (surfers, swimmers, creatives, activists) who share our values.
• Assist and deliver in-store community events and activations (screenings, talk nights, workshops), helping to ensure every experience is authentic and connection‑led.
• Help nurture local partnerships with surf clubs, swim groups, environmental and creative organisations.
• Champion the store as a community hub, welcoming ocean enthusiasts and supporting activity that drives quality footfall through events and word‑of‑mouth.

• Work with Manager to ensure the store is staffed efficiently reflecting the trade patterns of the store and taking into account productivity and cost.
• Train all staff on all stock handling processes and procedures ensuring accuracy in any stock movements.
• Ensure store teams have adequate training on all retail operations and is up to date, communicating any changes made from HO.
• Support manager with implementing high standards of visual merchandising and store presentation.
• Assist with managing the health & safety for the store, ensuring all checklists are completed and store is compliant at all times.

• Proudly represent Finisterre and ensure the brand story and company values are being championed through the store team.
• Ensure adequate…