Sales Manager

SUMMARY

The hotel sales manager is responsible for achieving/exceeding budgeted room revenue and function room rental targets as measured by calendar month, by quarter, and by year with measurement by budget, market share and annual growth percentage.

The sales manager will have primary responsibility and ownership for key accommodation market segments (sales, production, account management) including:

• TR Local Corporate
• TR Negotiated Global
• TR Government
• TR TMC
• GR Corporate
• GR CITY WIDE

As well as for driving inclusive food & beverage packages including for groups & tours and SMERF groups in conjunction with the Hotel Reservations Manager to maximise total Departmental Revenue.

Sales and Business Development activity must be achieved proactively in the main as well as reactively from enquiry and referral. This is a role where internal and as well as external activity, business development and client relationship building needs to have the personal touch (Face to face, telephonic and electronic) through managing a busy diary including hosting on site visits, visiting clients at their premises, establishing and maintaining positive meetings and contact with hotel business agents and travel management companies.

This business activity will include booker familiarisation visits, in-house client entertainment on a regular basis as well as attending targeted North East regional business networking events.

The Hotel Sales Manager will act as the essential link between client, booker, guest and the hotel to strengthen guest relations and develop hotel loyalty with the aim of driving revenue. Champion Wyndham Rewards to maximise Guest Loyalty and Benefit.

The sales manager will be responsible for the creation, upkeep of the corporate trackers and all sales performance trackers in terms of uptake of booking volume, average rates and overall revenue.

The sales manager will respond to all RFP (request for pricing) and quote for business, evaluating returns and business impact through Wish, Want, Walk process with discounting levels agreed by the Hotel Revenue Manager and GM.

The sales manager will be the Hotel social media Champion – create, upload online content.

The sales manager will create, contribute and present their Sales Activity, their success and the impact on hotel revenue at monthly and quarterly BRMS (Wyndham H&R / Ownership)

• Be an ambassador and sales winner for Ramada Encore Newcastle Gateshead to secure new business and guests to showcase the hotel at its best to win new business (B2B). Flexibility of working time and expressing hospitality to our regular and potential guests is a must-have for our sales manager as is professional and appropriate business attire and presentation (self and PPT etc)
• Maintain the objective to ensure Guest Book Direct (analyse Booking,com and other bookings, promote Wyndham Rewards at every opportunity.
• Maintain trackers to record and measure activity and success.
• Plan and host client and guest site visits, entertainment, Familiarisation visits, show case events such as Quarterly Meet the Team.
• Maintain an understanding of the hotel’s sales performance:
  Room Sales by occupancy, average room rate, occupancy and RevPAR:
  Actual versus budget, versus forecast and verses last year and other trends.
• Always have a live and strategic plan to deliver budgeted rooms revenue and adapt fresh tactics to achieved the budgeted room sales using the 2026 Business Plan (Wynview) as the master plan with adaptions as the year progresses.
• Plan and undertake a minimum of Six proactive and researched calls per working day to current, lapsed, targeted clients per week i.e. 24 logged calls per month – retaining outcomes.
• Respond to all RFP (hotel and brand) within 24 hours of receipt by working closing with Hotel Revenue Manager and Reservations Manager in terms of meeting client need and for the hotel to achieve our RevPAR targets.
• Keep shared business trackers, local corporate call logs on a password protected share drive.
• Local area networking and local business membership and event attendance:
  Review, evaluate relevance, register and attend local area net working such as BNI,…