Sales Advisor

Sales Advisor Field Sales (Convenience)

Want to be part of a brand new team? Excited by building distribution and winning new business? Ready to work directly with an ambitious FMCG distributor and make a real impact? Full time, permanent.

Salary: £26,000 per annum (up to £31,200/annum OTE) + van and fuel card. Working: 37.5 hours per week, Monday to Friday. Locations:
Newcastle upon Tyne and surrounding areas.

Smollan is incredibly proud to be partnering with Red Star, a fast-growing UK FMCG distributor known for bringing disruptive, high-potential brands to market. This is the start of a brand‑new field‑sales team, created to increase visibility, distribution and sales across the convenience channel.

As a Sales Advisor you’ll be at the heart of this launch. You’ll manage your own territory, represent an exciting portfolio of brands, and importantly report directly into the Red Star client team, giving you exposure, autonomy and the chance to truly influence results from day one.

You’ll be calling on independent convenience stores and selected symbol groups, working to a structured call file while also prospecting for new opportunities and filling distribution gaps.

• Building strong, long‑lasting relationships with store owners and key decision‑makers
• Increasing distribution across Red Star’s brand portfolio
• Driving additional sales through effective selling, visibility and ranging
• Managing your territory and call file to maximise coverage and impact
• Prospecting new stores and identifying untapped opportunities
• Acting as the face of the brands in your area with professionalism, knowledge and trust

• Be part of a newly launched sales team with real momentum
• Work directly with the client, not at arms length
• Represent exciting, growth‑focused FMCG brands
• Genuine opportunity to prove yourself and grow with the account
• Autonomy, responsibility and visibility from day one
• Support from Smollan, a global retail solutions business with 90+ years heritage
• Up to £31,200/annum On Target Earnings (£26,600 per annum + up to 20% KPI bonus) + company van with fuel card

• A full UK driving licence for at least 12 months
• Previous field sales or convenience retail experience
• Confidence building relationships and selling face‑to‑face
• Comfortable managing a territory and working independently
• A proactive approach to prospecting and problem‑solving
• Ambition to grow, develop and be part of something being built

If you’re excited by the idea of helping shape a new team, working closely with a progressive FMCG distributor, and making a visible impact in convenience retail, we’d love to hear from you.

Apply now! Early applications are strongly encouraged as we reserve the right to pause or close this vacancy once we find our perfect match.

At Smollan, our colleagues are valued, supported, and set up for success by empowering them with the tools, training, and opportunities to excel in a dynamic environment. We are committed to fostering an inclusive, welcoming workplace where everyone can thrive and celebrate individuality.

• UK’s Best Workplaces for Women* (since 2018)
• UK’s Best Workplaces for Wellbeing* (since 2018)
• UK’s Best Workplaces for Development* (since 2024)
• UK’s Best Workplaces in Consulting & Professional Services* (2023)
• Happiest Workplace Award* (WorkL, 2023, 2024 & 2025)
• FMBE awards* (our industry awards)
• Agency of the Year
  * titles than any competitor
• Ecovadis Silver Award
• ISO 14001 & ISO 27001 Certifications
• Cyber Essentials Accreditation
• Partnership with Oblong Trees

In January 2026, REL Field Marketing became part of the Smollan brand, marking an exciting next chapter in our journey. With a 30‑year heritage and being part of the Smollan network since 2015, this change is about more than a new name – it brings together our strong local expertise with Smollan’s global scale, insight, and innovation. You’ll be working for a business that values its local teams, now supported by global best practices, shared knowledge, and opportunities to build your career as part of a truly international organisation.