Sales Manager - East

Job Summary

Field-based | Full-time | East of England

Marshfield Farm Ice Cream is looking for a Sales Manager to help grow our brand across the East of England. This field‑based role gives you your own patch to develop – building relationships, growing existing customers, winning new business and ensuring our ice cream reaches more of the right places.

The East region covers areas from Lincolnshire and Norfolk down to Essex, including the LN, , PE, CB, IP, CO and CM postcode areas. Ideally you are based in Cambridgeshire, Suffolk or the immediate surrounding area to manage the territory effectively.

• Plan and execute day‑to‑day sales activity across your region.
• Grow existing customers, reactivate lapsed accounts and find new opportunities across leisure, retail, wholesale, distributor, catering, food service and FMCG channels.
• Build strong customer and distributor relationships, maintain territory plans and use Hub Spot effectively.
• Follow up after visits and pricing conversations, spotting opportunities to improve distribution, sales rate and product listings.
• Represent Marshfield Farm at customer visits, trade events and exhibitions, sharing market feedback and customer insight with the Regional Manager.
• Plan travel and use company resources responsibly, in line with our B Corp values.

• Confident relationship builder with solid B2B sales experience, ideally in food, drink, food service, catering, wholesale, distribution or FMCG.
• Self‑organised and able to manage a field‑based territory independently.
• Commercial mindset with a focus on growth without relying on price reductions.
• Experience using CRM systems, particularly Hub Spot, and comfortable using data and customer insight to manage your patch.
• Strong commitment to sustainability and responsible business practices.

• Company vehicle
• Competitive salary and commission scheme
• Real Living Wage Employer
• 20 days’ holiday plus bank holidays, with extra days for long service
• Pension contribution
• Dedicated charity day
• Enhanced parental pay
• A genuinely collaborative team
• The chance to grow a proper territory with real backing
• Free ice cream – obviously.

Send your CV and a brief note explaining what good looks like in this type of sales role, and why Marshfield Farm caught your eye to .