Business Development Executive; US Markets

Business Development Executive (US Markets) About The Role

Are you ready to push your sales career in an exciting, fast-growing company?

We’re Retail Insight
, a cutting-edge software and analytics company that helps businesses unlock their potential through data-driven solutions.

We’re looking for a creative, fearless, and strategic pipeline builder — part BDR, part marketer — to help us generate and convert demand across a focused set of ~300 target accounts in the US retail and grocery sector. You’ll own the motion from intent to opportunity, applying modern marketing craft tailored to this market: intent-based targeting, high-signal messaging that resonates with retail decision-makers, direct mail campaigns, regional events in key US retail hubs, and other creative plays that drive demos and build pipeline momentum.

This isn’t your traditional BD role — it’s an opportunity to shape what modern account-based prospecting looks like. You’ll design and execute plays that blend data, creativity, and hustle to earn attention, meetings, and momentum.

What will you do?

• Build and run account mini-plays using our 5-point connector method: research, fit alignment, persona mapping, bespoke messaging, and multi-channel outreach.
• Segment and prioritize ~300 ICP accounts by cohort and tier.

• Write relevant, high-signal emails and CTAs that spark curiosity and action.
• Pair outreach with social touches, events, executive assists, and direct mail.

• Plan and execute hosted round tables, field dinners, and sponsored events — from invite to post-event follow-up that converts.
• Manage high-impact direct mail campaigns: scope, personalize, ship, and track performance.
• Partner with sales and marketing on Create >
  Capture >
  Convert plays each quarter.
• Book and prep qualified demos/discovery calls with account owners — complete with context, persona maps, and proof points.
• Keep data clean and reporting sharp in Hub Spot.

• Track engagement, report weekly wins, and surface insights for ongoing testing.
• Experiment boldly, measure impact, and iterate quickly.
• You will have prior experience in B2B sales development, demand generation, or field marketing across US markets.
• Experience selling SaaS or technology products.
• A marketer’s creativity with a salesperson’s grit — you know how to get attention and convert it into meetings.
• Confident with a variety of tools including Hub Spot (sequences, routing, reporting, data hygiene).
• Proven ability to write personalized, relevant outreach that earns senior-level engagement.
• Comfortable owning regional events and direct mail campaigns that actually convert.
• Bonus: experience in retail or grocery tech, or selling/marketing to retail executives.

Flexible Working – Enjoy a hybrid work model (typically 2 days in the office) with flexibility based on business needs, plus a work from anywhere policy to give you freedom to explore.
Time Off – 25 days annual leave (+ bank holidays), increasing with length of service, plus an extra day off for your birthday! We also operate summer hours so you can make the most of the sunshine.
Learning & Development – Access a vast range of courses through our learning platform and benefit from structured career progression plans to support your growth.
Health & Wellbeing – Private Medical Insurance, a healthcare cash plan, and mental health support via Helps, we’ll ensure you have a safe and productive home setup with a workspace assessment.
Giving Back – Take paid volunteer days to support your local community, donate to your chosen charity through salary sacrifice (we’ll match it!), and make a difference with Give…