Senior Sales Manager

Our client is seeking a Senior Sales Manager to oversee sales performance across their Retail and Telesales channels. This full-time position is pivotal in driving the success of the sales teams in a multi-channel consumer environment. You will lead three island Retail Sales Managers and the Telesales Team Leader, working collaboratively to ensure that sales acquisition, conversion, cross-sell, upsell, and productivity objectives are achieved.

The ideal candidate will bring strong leadership and coaching skills, focusing on the continual improvement of frontline selling capabilities and managing workflow effectively.

• Own Retail and Telesales performance against agreed acquisition, revenue, conversion, cross-sell, upsell, and other sales KPIs.
• Maintain a clear daily, weekly, and monthly view of channel performance by island, team, and priority product.
• Identify under-performance quickly and ensure clear corrective actions are implemented.
• Provide concise sales insight and recommendations into the consumer trading rhythm.
• Work with Business Intelligence & Data to enhance trusted sales reporting and reduce manual performance administration.
• Lead the three island Retail Sales Managers and the Telesales Team Leader as one cohesive sales organisation.
• Enable flexible movement of workloads between Retail and Telesales to optimize customer and commercial outcomes.
• Develop Telesales as a follow-up and conversion channel, addressing web-order/admin follow-up and lower-complexity sales work.
• Regularly review channel workload and productivity to adjust activities for optimal performance.
• Translate commercial targets into clear, fair, actionable objectives for channels and teams.
• Collaborate with the Senior Commercial Manager and Finance on target-setting and necessary in-year adjustments.
• Communicate frontline understanding and execution of sales targets clearly.
• Review incentive and commission structures and recommend changes to reinforce desired behaviours.
• Establish clear expectations for leadership, coaching, customer experience, and performance across all channels.
• Develop manager capabilities and ensure consistent application of coaching, one-to-ones, performance management, and development plans.
• Promote a culture focused on customer need, responsible selling, commercial performance, and continuous improvement.
• Ensure ongoing capability development is actively managed across Retail and Telesales.

• Strong sales leadership experience in a multi-site or multi-channel consumer environment.
• Demonstrable record of delivering acquisition, revenue, conversion, and customer targets.
• Strong people leadership, coaching, and performance management capabilities.
• Experience managing Retail, Telesales, contact centre sales, or comparable assisted channels.
• Strong commercial awareness and capability to interpret channel and customer performance data.
• Experience implementing propositions, campaigns, targets, and incentive activities through frontline teams.
• Strong stakeholder management skills across Commercial, Marketing, Customer Operations, and support functions.
• Customer-focused approach with a solid understanding of responsible selling and regulatory process requirements.
• Desirable:
  Telecoms or subscription business experience.
• Desirable:
  Leading teams across multiple island or geographic markets.
• Desirable:
  Experience redesigning sales workflows or reallocating activity across channels.
• Desirable:
  Familiarity with sales incentive or commission schemes.
• Desirable:
  Practical experience using AI-enabled sales coaching, lead prioritisation, or productivity tools.

You will thrive in an environment that values community and sustainability, where teamwork is essential, and there is a passion for technology and learning. Our client focuses on enhancing employee experience and development.