Marketing Manager

“ZEISS is currently establishing a new independent company dedicated to the Hunting & Nature business area. Recruitment for this position will be managed by ZEISS, and the successful applicant will enter into an employment contract with the newly established independent company.”

Marketing Manager - Hunting and Nature

We are looking for a UK and Ireland Marketing Manager to lead the marketing function for the local region, with responsibility for strategic and operational G2M campaigns, promotions, and trade marketing.

• Adaptation of global marketing campaigns to local market requirements, taking into consideration target audiences, positioning and local messaging.
• Develop marketing plans with specific objectives across the hunting and nature categories – defining plans for different marketing channels and segments to help achieve sales targets and drive growth
• Execution of cross-channel campaigns (press, events and local media), to support promotional and campaign activity
• Establish relationships with relevant media to maximise opportunities including product reviews and PR stories
• Collaborate with the global team to plan and execute digital and email marketing activity as part of overall local campaigns
• Work with external agencies to adapt global campaign assets for local requirements, considering message, content and formats.
• Define KPI’s and analyse campaign performance to ensure all activity is optimised.
• Ensure the brand guidelines and strategy are adhered to through all communications

• Responsibility for concept, planning and execution of local exhibitions in the Hunting and Nature segments, in coordination with the Trade Fair Manager Germany
• Support the sales team in local customer-related events including promotional material, flyers and advertising

• Counterpart for Global Marketing on POS management with a focus on regional implementation, steering coordination of requirements and optimization/updating
• Support the sales team with ad hoc requirements to support in-store and online sales
• Communication with retailers regarding new product releases and promotional activity through email marketing
• Merchandise and print management for the region

• Execution of local social media activities based on the global strategy (shared ownership), collaborating with global teams and using systems for approval of content.

• Manage the local marketing budget, aligning with the global team for support on events and global campaigns

• Be a self-starter with a collaborative and empathetic style, capable of working within a multinational company.
• Have excellent communication and persuasion skills, able to convey complex ideas and strategies concisely to every layer of the organisation.
• Have flexibility and resilience to manage multiple projects at one time
• Have a strategic mindset with an eye for detail.
• Be highly commercial and creative, able to identify and execute quickly on commercial opportunities.

All employees have a duty to take care of their own health and safety and that of others who may be affected by specific actions at work.

Employees must co-operate with the company on all aspects of Health and Safety to meet the legal requirements as outlined in the company H&S policy.