Senior Marketing Specialist

Not just a job, but a career:
Yokogawa, award winner for ‘Best Asset Monitoring Technology’ and ‘Best Digital Twin Technology’ at the HP Awards, is a leading provider of industrial automation, test and measurement, information systems and industrial services in several industries.

Our 18,000 employees work in over 60 countries with one corporate mission, to "co‑innovate tomorrow". We are looking for dynamic colleagues who share our passion for technology and care for our planet. In return, we offer you great career opportunities to grow yourself in a truly global culture where respect, value creation, collaboration, integrity and gratitude are highly valued and exhibited in everything we do.

This role will execute strategic marketing initiatives to promote our power measurement products and data solutions—such as oscilloscopes, power analyzers and optical test equipment—while managing and leading external vendors to amplify our global reach. Reporting to the Marketing Manager, you will drive brand visibility, demand generation and sales growth through innovative digital campaigns and vendor partnerships.

The purpose of the role is to assist with lead generation by effectively communicating and promoting Test and Measurement (T&M) offerings across digital and traditional marketing channels. The role will work closely with the Business Unit Manager, Product Marketing Managers, other Marketing Specialists, and key stakeholders on new product launches and demand‑generation initiatives. You will direct the digital team to deploy content and measure campaign effectiveness, striking an equal balance between creative (digital content creation and development) and operational (project management of content production) responsibilities.

• Lead content creation to support strategic marketing initiatives, including all digital content (website images and copy, social posts, video, webinars, events, etc.).
• Hire, onboard, and manage external vendors, negotiate contracts, and ensure alignment with Yokogawa’s brand standards while delivering high‑quality outputs on time and within budget.
• Create and execute digital content campaigns across platforms, including SEO, gated content, PPC, email marketing and social media, to drive lead generation and engagement.
• Collaborate with product managers and sales teams to craft customer‑centric messaging that simplifies complex technical specifications.
• Drive marketing campaign planning and content, develop with multi‑channel optimization, and assist in the design and publication of collateral.
• Support marketing research and competitive analysis to identify digital trends, customer preferences and opportunities for innovation.
• Assist in preparing for trade shows, webinars and virtual events highlighting Yokogawa’s measurement solutions.
• Analyze campaign performance using tools such as Google Analytics and Salesforce, leverage data to optimise strategies and report ROI to stakeholders.
• Work with the digital team to analyse consumer behaviour, adjust campaign content and messaging, and develop digital tools and resources that enhance customer acquisition and retention.

• Bachelor’s degree and 5 years of B2B marketing experience (not entry level).
• Or 7+ years of digital marketing experience, with at least 2 years managing events and/or external vendors or agencies.
• 2+ years’ experience designing and implementing email/marketing automation campaigns through Account Engagement/Pardot (Salesforce).
• Advanced proficiency with common web platforms and content management systems such as , Word Press, Teams, marketing automation platforms such as Pardot and Marketo, and marketing metrics such as Google Analytics and SEMRush.
• Proven expertise in developing and executing successful digital campaigns across SEO, SEM, PPC, email and social media platforms.
• Basic proficiency in standard creative design packages such as Photoshop, Illustrator and InDesign.
• Demonstrated experience hiring, leading and managing external vendors, with strong negotiation and project…