National Sales Manager, B2B & Commercial

Base Pay Range

$/yr - $/yr

• Position: National Sales Manager, B2B & Commercial
• FSLA Status: Full-time/Exempt
• Location: Newport Beach, CA
• Travel: up to 25% domestic travel
• Salary Range: $150,000 - $180,000 USD annually

At Best Choice Products, our mission is to develop the world’s best-selling products inspired by real people. For over 20 years, our e‑commerce retail brand has been committed to developing products for families everywhere. Our diverse catalog includes outdoor living, lawn & garden essentials, toys & games, home furniture, and even seasonal decor. We pride ourselves on a collaborative culture full of inspired minds and a willingness to contribute new ideas.

We have been recognized as an Inc. 5000 list company and a Top Workplace (2022) by the Orange County Register.

The National Sales Manager, B2B & Commercial is responsible for driving incremental revenue through bulk and enterprise customers on a national level. This role identifies new business opportunities, establishes strategic customer relationships, and converts those opportunities into profitable, repeatable revenue. The position defines BCP’s commercial go‑to‑market approach, actively prospects and closes new business, and establishes scalable sales processes to support long‑term growth.

As the commercial channel matures, the role may support the development and management of additional sales resources.

The National Sales Manager, B2B & Commercial is a member of the Channel Sales Team and reports to the CEO. The position also partners with cross‑functional stakeholders and leaders within the organization.

• Own the national B2B sales channel, driving bulk commercial purchases and building long‑term relationships with enterprise customers (e.g., hotels, restaurants, wineries, etc.)
• Identify and pursue new revenue opportunities through proactive prospecting, outreach, and leveraging existing industry contacts
• Build and maintain strong relationships with key decision‑makers and procurement teams to secure repeatable sales
• Lead the full sales cycle for B2B customers, including needs assessment, product presentations, proposals, pricing discussions, negotiations, and closing deals
• Develop pricing frameworks, volume discounts, and contract structures in collaboration with Finance and leadership
• Establish and maintain repeatable sales processes, CRM workflows, and reporting for pipeline management, forecasting, and performance tracking
• Partner with Marketing to create sales materials, presentations, and initiatives aligned to target customer segments
• Work cross‑functionally with Operations and Supply Chain to ensure accurate forecasting, inventory availability, and smooth onboarding for new accounts
• Analyze market trends, customer demand, and competitive activity to identify new growth opportunities
• Represent the company at industry events, trade shows, and customer meetings to drive awareness and generate leads
• Act as the internal subject matter expert on B2B sales, providing insight on market opportunities and customer needs
• Perform other duties as assigned

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred but not required
• 7–10+ years of B2B sales experience, preferably in CPG, consumer goods, or related industries
• Proven experience driving bulk or commercial sales with enterprise‑level customers
• Established network of industry contacts and ability to quickly develop new relationships
• Demonstrated ability to generate revenue independently and build new channels from scratch
• Skilled in full sales cycle management: prospecting, presentations, proposals, negotiations, and closing
• Strong commercial acumen, including pricing, volume discounting, and contract management
• Ability to operate independently while establishing scalable processes for long‑term growth
• Excellent communication, relationship‑building, and negotiation skills
• Proficient in Microsoft Office 365 suite
• Comfortable collaborating with Marketing, Finance, Operations, and Supply Chain teams
• Proficiency with CRM systems and reporting…