Manager, Digital Marketing

Overview

We’re actively seeking a Manager of Digital Execution working in our Newport Beach, CA or Omaha, NE office. Relocation assistance may be provided.

You will fill an existing role on the Digital Marketing Execution team within the Consumer Markets Division (life insurance and retirement solutions) Marketing team. This role would actively engage with strategic marketing managers, creative services, social media manager, data analysts, and internal Salesforce Center of Excellence team to drive overall program efficiency and success.

• Lead a Digital Execution team of four digital specialists in the development of business and technical requirements for digital marketing campaigns including campaign goals and measurement metrics, campaign audience criteria and segmentation, campaign decision trees, test and control segments, deployment criteria and data management.
• Generate audiences and segments for emails, journeys, and social media advertising based on criteria using Salesforce Marketing Cloud, SQL queries, Salesforce Sales Cloud data or other data sources as needed.
• Build, configure, version, proofread, test, and send emails, including dynamic content, AMPscript, and responsive design. Ensure content accuracy, links, images, copy, personalization, dynamic content, versions, and segments are correct.
• Build, configure, and test standard and Distributed Marketing journeys and automations based on business and technical requirements.
• Administer Zoom webinar events, including creation and scheduling, pre- and post-webinar communications, updating event web pages, and importing registration, attendance, and lead data into Salesforce Sales Cloud.
• Collaborate with Data Analysts to communicate key metrics on program performance as well as results of testing to drive campaign optimization.
• Utilize project management systems for work intake, collaboration and tracking progress toward completion.

• Bachelor’s degree or equivalent experience
• Salesforce Marketing Cloud Email Specialist Certification required
• 8+ years of hands-on experience with Salesforce Marketing Cloud is required, particularly Email Studio, Journey Builder, Automation Studio, and Contact Builder
• Knowledge of Salesforce Sales Cloud objects (for example Contact, Account, Lead, Opportunity) to create and maintain audience lists and segments
• 6+ years of demonstrated digital marketing experience with high aptitude for technology and experience with email campaign management
• Knowledge of HTML/CSS, AMPscript, dynamic content, and responsive design to build, edit and test email marketing campaigns
• 2+ years of hands-on experience with Structured Query Language (SQL)
• Knowledge of email marketing compliance and legal requirements, such as CAN-SPAM
• Direct leadership experience required, managing professional employees and/or supervisors

• Experience in the financial services, insurance, or annuities industries
• Experience with Salesforce Einstein or similar Artificial Intelligence (AI) solutions
• Familiarity with Zoom, Aprimo,
• Familiarity with Marketing Cloud Audience Builder and/or Distributed Marketing journeys

We are committed to a culture of diversity and inclusion that embraces the authenticity of all employees, partners and communities. We support all employees to thrive and achieve their fullest potential. What’s life like at Pacific Life? Visit

The base pay range noted represents the company’s good faith minimum and maximum range for this role at the time of posting. The actual compensation offered to a candidate will be dependent upon several factors, including but not limited to experience, qualifications and geographic location. Also, most employees are eligible for additional incentive pay.

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Your wellbeing is important to Pacific Life, and we’re committed to providing you with flexible benefits that you can tailor to meet your needs. Whether you are focusing on your physical, financial, emotional, or social wellbeing, we’ve got you covered.

• Prioritization of your health and well-being including Medical, Dental,…