Senior Director, Brand Management

Overview

Senior Director, Brand Management at Chipotle Mexican Grill

• Brand strategy and positioning:
  Define and evolve brand architecture, value proposition, and visual/verbal identity; ensure governance across all touchpoints.
• Translate brand purpose into differentiating guest experiences and culturally relevant storytelling.
• Annual planning and go-to-market:
  Lead the annual and quarterly brand plan, inclusive of the promotional calendar, LTO pipeline, pricing/pack architecture, and merchandising.
• Orchestrate integrated campaigns across paid, owned, and earned channels; ensure local market activation and franchisee alignment.
• Menu and innovation commercialization:
  Partner with Culinary/R&D, Operations, Supply Chain, and Finance to bring innovation from concept to nationwide launch.
• Build test-and-learn roadmaps; scale winners with excellence in packaging, in-restaurant merchandising, and crew enablement.
• Performance, media, and digital growth:
  Oversee creative development, media strategy, and optimization across TV/CTV, digital, social, search, OOH, and influencer.
• Partner with Digital/Product, CRM, and Loyalty to drive acquisition, activation, frequency, and personalization.
• Champion measurement rigor: MMM, incrementality, A/B testing, and unified dashboards that link brand and performance outcomes.
• Experience and channel stewardship:
  Ensure brand consistency across restaurant experience, drive-thru, third-party delivery, kiosks, and packaging.
• Partner on store design/messaging, crew training materials, and operational readiness to deliver on the brand promise.
• Reputation and purpose:
  Partner with Comms/PR on brand storytelling, issues/crisis response, and social/community impact.
• Embed DEI, sustainability, and responsible marketing practices into brand activity.
• Team and agency leadership:
  Lead, coach, and scale a high-performing team of brand managers. Select and manage agency partners across creative, media, PR, social, and research.

• 12+ years of progressive brand/marketing leadership in QSR/fast casual, multi-unit retail, or CPG; experience at national scale required.
• Proven track record building enduring brands while delivering near-term traffic and sales.
• Expertise in integrated marketing, calendar/P&L management, and large-scale product launches.
• Fluency in digital growth levers: loyalty, CRM, app, delivery marketplaces, and performance media.
• Data-driven decision maker with strong command of testing, MMM, and translating insights into action.
• Experience influencing across franchised systems and field organizations.
• Exceptional leadership, communication, and stakeholder management skills; able to rally cross-functional teams.
• Bachelor’s degree required; MBA or equivalent advanced degree preferred.

• Comp sales and traffic growth; market share gains.
• Brand health: awareness, consideration, preference, and distinctiveness.
• Loyalty and digital: active members, frequency, order mix, and incremental revenue.
• Campaign and promotional ROI; media efficiency and effectiveness.
• Innovation performance: LTO sell-through, margin impact, and repeat.
• Guest experience: NPS/OSAT, social sentiment, and service consistency.

A reasonable estimate of the current base salary range for this position is $250,000 - $300,000. You are also eligible for annual cash bonuses and equity awards based upon performance and other factors. Actual compensation offered may vary depending on skill level, experience, and/or education. Chipotle offers a competitive total rewards package, which includes medical, dental, and vision insurance, 401k, sick leave, vacation time, and much more.

Visit the benefits page for more information: