Brand Manager

Job Details

Level: Experienced

Job Location:

Newport Beach, CA 92660

Position Type:
Full Time

Salary Range: $90,000.00 - $ Salary

Travel Percentage:
Up to 25%

Job Category:
Marketing

Perricone Farms has partnered with the renowned Natalie’s Orchid Island Juice Company, bringing together two leaders in the premium citrus juice market. This strategic acquisition creates a powerful, dynamic company poised for significant growth, combining Perricone’s expertise in craft citrus juices with Natalie’s reputation for high-quality, fresh-squeezed products. The merger expands the company’s reach and strengthens its position in the industry, offering exciting opportunities for innovation and growth.

Perricone Farms is seeking a Brand Manager for both brands. This is a dynamic role that provides long‑term, stable employment along with a competitive benefits package, including but not limited to health, vision, dental, life insurance, and a 401K plan.

Summary of the Position
:

The Brand Manager will support the strategic development, execution, and management of Perricone Farms and Natalie’s brand initiatives to drive growth and strengthen brand equity. This role requires a balance of strategic thinking, creativity, and analytic consideration to deliver marketing programs that achieve our business objectives.

• Brand Strategy & Growth: develop and implement the annual operating plan and campaigns aligned with company objectives, using consumer insights and category trends.

• Campaign Execution:
  Manage annual marketing calendar, ensuring consistent execution across campaigns, activations, and promotions in collaboration with the marketing team.

• Innovation:
  Manage and drive innovation that ties to consumer insights and ingredient trends.

• Commercial & Sales Support:
  Partner with sales teams to develop compelling retail strategies, promotional plans, and customer presentations.

• Creative Brand Execution:
  Manage creative development for advertising, packaging, and brand collateral to maintain brand consistency across all touchpoints, including retail, food service and e-commerce channels

• Performance Analysis & Reporting:
  Track brand performance metrics and provide actionable insights.

• Bachelor’s degree in Marketing, Business, or related field.

• 5+ years of brand management or marketing experience in CPG (beverage industry experience strongly preferred).

• Proven success in managing multiple brands or product lines.

• Strong analytical skills with proficiency in data‑driven decision making.

• Excellent communication, presentation, and leadership skills.