Sales Executive

Location: Newport Beach, CA

Annual Comp: Salary: $90,000-$110,000 Bonus incentive potential: $30,000-$40,000

We are seeking a Franchise Apparel Sales Account Executive to build this new sales channel from the ground up. You will introduce franchisees to the apparel opportunity, secure their participation, guide successful launches, and help accounts manage inventory and develop consistent reorder habits through our proprietary Retail Portal, built on Shopify.

Most franchisees do not currently operate an active apparel program. Participation is encouraged by the franchisor but must ultimately make business sense for each franchisee. Success will require consultative selling, thoughtful objection handling, operational problem-solving, and disciplined account management.

This is an experienced, hands-on individual-contributor role for someone who enjoys opening new accounts, building trusted relationships, and turning initial purchases into sustainable customer growth.

• Build and manage a prioritized pipeline of franchisee opportunities.
• Present a practical business case for selling apparel and accessories.
• Address concerns involving profitability, inventory risk, staff workload, retail space, and operational complexity.
• Structure low-risk pilots, initial purchases, and multi-location rollouts.
• Guide new accounts through product selection, opening assortments, quantities, sizing, pricing, merchandising, and launch planning.
• Help franchisees understand and manage the inventory purchased for their gyms.
• Review available sales, stock, sell-through, and order-history information and suggest future buys via the Retail Hub
• Recommend replenishment, assortment adjustments, and reorder timing.
• Expand successful pilots across additional locations within each franchise group.
• Establish a consistent account-review and reorder cadence.
• Build repeatable sales, onboarding, account-management, and reporting processes.
• Gather customer feedback and provide market input to the company’s product and inventory lead.
• Maintain a strong working relationship with our clients corporate franchisor team.
• Track account activity, opportunities, forecasts, revenue, and performance accurately in Hub Spot.

A separate team member manages apparel and accessories product development and internal inventory. Your responsibility will be helping franchisees purchase the right inventory, sell through it, and reorder successfully.

Your primary performance measures will include:

• Number of franchise ownership groups activated
• Number of gym locations activated
• Wholesale revenue
• Reorder rate and recurring revenue
• Expansion within existing franchise groups
• Overall account health and customer retention

• Demonstrated success acquiring and growing accounts in a consultative B2B sales environment.
• Experience selling a new, optional, or unfamiliar program that requires customers to change their behavior.
• Strong objection-handling skills, particularly around profitability, workload, financial risk, and competing priorities.
• Experience building relationships with business owners, senior operators, or multi-location decision-makers.
• Ability to communicate a business case involving margin, inventory investment, operational effort, and expected return.
• Disciplined pipeline management, follow-up, account planning, and forecasting.
• Ability to create structure and repeatable processes in an entrepreneurial environment.
• Strong presentation, communication, relationship-building, and problem-solving skills.
• Willingness to perform both strategic and hands-on account work.
• Ability to travel as required.

Fitness industry experience is…