Graphic Artist

Job purpose

We are seeking a skilled Graphic Artist to support the creation, design, and production of visually compelling digital and print materials. The Graphic Artist will work with a team responsible for developing and producing creative solutions in support of multi-channel branding initiatives at C&F Enterprises, Inc. This role is an integral part of the marketing department, contributing to projects requiring design, layout, and graphic components.

The ideal candidate is creative, technically strong, and able to manage multiple projects in a fast‑paced environment. They excel at transforming concepts into effective visual communications that align with brand strategy and resonate with target audiences. The Graphic Artist will promote and implement the company’s core values and excellence in customer service and is responsible for maintaining strong relationships with internal customers.

• Conceptualize and develop high‑quality visual communications that effectively convey key messages in an aesthetically engaging manner.
• Design a wide range of materials, including but not limited to:
  • Web pages and digital content
  • Brochures, flyers, catalogs, catalog covers, postcards, and sales materials
  • Logos, brand assets, signage, and large‑format printed materials
  • Presentation templates, advertisements, books, and annual reports
• Produce original illustrations, graphics, and imagery or integrate existing assets to align with project tone, theme, and branding.

• Support layout, design, and production of up to 12 catalogs annually. Individually responsible for up to 6 catalogs yearly.
• Utilize Easy Catalog and Adobe InDesign in layout and product information integration.
• Ensure accuracy, quality, and timely delivery of all catalog‑related materials.
• Collaborate with the marketing teams through all phases of catalog production.

• Design digital assets including: email layouts, web layouts, social media graphics, and campaign visuals.
• Utilize HTML coding for email and web projects as needed.

• Ability to edit photos taken in our in‑house studio.
• Ability to manipulate images through editing software and AI tools.

• Maintain and enhance brand consistency across all communication channels.
• Contribute to Logo creation, font selection, color palette development, and brand standard creation as needed.

• Learn, implement, and optimize workflows using AI‑driven and otherwise creative tools to enhance productivity and design quality, to include design, layout, image generation, and content production.
• Use project management tools (Asana) to track progress and deliverables.

• Select appropriate typography, layout styles, and graphic elements to enhance readability and visual appeal.
• Create materials using Adobe Creative Suite (Photoshop, Illustrator, InDesign, and related tools).
• Produce draft concepts for client review and implement revisions based on feedback.
• Review final deliverables for accuracy and ensure adherence to brand and technical specifications.
• Communicate with printers, publishers, and external vendors regarding technical requirements, file preparation, and production standards.
• Collaborate cross‑functionally with other departments and divisions.
• Maintain organized file systems, naming conventions, and archive processes

The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

• Strong time‑management, organizational and attention to detail skills
• Ability to work both independently and in a group setting
• Catalog layout experience
• Photo editing experience
• Competency with, and ability to learn new software systems quickly
• Ability to complete multiple projects with overlapping deadlines
• Understanding of print processes and ability to communicate with print publishers on technical issues
• Strong understanding of developing and following brand standards
• Ability to create deliverables of different styles for…