Digital Marketing Team Lead

The Digital Marketing Team Lead will be responsible for optimizing the customer journey across Liebherr’s digital ecosystem. This person will be able to combine marketing strategies with data and technology, and ensure campaigns get to customers flawlessly. The Digital Marketing Team Lead enables and supports the marketing team in creating targeted, personalized campaigns. They will own relationships with marketing technology partners and work closely with Liebherr’s internal IT department to build a best-in-class customer journey.

This role will be creating and executing a marketing technology roadmap that is aligned with business goals set at a corporate and at a divisional level.

For consideration, all candidates must apply through our online career portal. We kindly ask that you do not send applications or resumés via email.

• Responsible for spearheading strategy, defining goals and meeting marketing objectives across digital channels to support digital transformation and business growth for Liebherr USA, Co and each of its product segments.
• Responsible for the administration, reporting, optimization, and evaluation of websites, online marketing campaigns, social media platforms and display advertising.
• Responsible for content management, web design, implementation and administration of websites and databases.
• Responsible for the managing of Liebherr USA Co.’s, SharePoint pages. Designing, developing, and maintaining site content and capabilities of the existing portals in collaboration with the IT department.
• Work with product specialists and marketing teams to create multi-channel campaigns.
• Has complete mastery of the  structure in the Content Management System (CMS) and provides guidance and support to new employees in the use of the company-wide CMS system.
• Execute and optimize email marketing campaigns, from managing and segmenting email lists to integrating necessary landing pages.
• Plans and implements Search Engine Optimization (SEO) measures (content and technical). This includes keyword search, use of analytics data, optimization and effectiveness analysis of existing websites (usability, findability, visibility and testing), and development of on-site and off-site strategies for optimal index ability/crawlability.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Lead integration of data between platforms.
• Serve as super-user for a variety of Liebherr digital tools.
• Oversee the implementation of new marketing technology rollouts, training, and user adoption.
• Responsible for department administration and relevant reporting and planning systems.
• This position will serve as the marketing point of contact for designated product segments under Liebherr USA, Co.

• Relevant Bachelor’s Degree in Marketing, Digital Marketing, Computer Science, Web Design, IT or Digital Art with 2 – 4 years relevant experience, and experience on SEO, SEA, display and email marketing or similar or a combination of education and 5 or more years of equivalent experience in this field.
  Supervisory Duties:
• Manages at least 1 direct report.
• Responsible for the overall direction, coordination and evaluation of Digital Marketing team.
• Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws.
• Responsibilities include interviewing, hiring and training employees; planning, assigning and directing work, appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
• Excellent communication skills, both verbal and written.
• Ability to communicate with teams inside and outside Liebherr
• Demonstrate strong analytical and problem-solving resolution skills
• Ability to effectively present information and respond to questions from executives, managers, suppliers, customers, and the general public.
• Very good analytical knowledge, combined with a good understanding of numbers and their interpretation.
• Proficiency with database management, intranet and extranet applications.
• Proficiency with Content Management Systems (First Spirit or similar).
• Proficiency with MS Office, Excel, PowerPoint.
• Proficiency with…