Digital Marketing Team Lead

Overview

The Digital Marketing Team Lead will be responsible for optimizing the customer journey across Liebherr’s digital ecosystem. This person will combine marketing strategies with data and technology, ensuring campaigns reach customers flawlessly. The role supports the marketing team in creating targeted, personalized campaigns, owning relationships with marketing technology partners, and working closely with Liebherr’s internal IT department to build a best‑in‑class customer journey.

It involves creating and executing a marketing technology roadmap aligned with corporate and divisional objectives.

All candidates must apply through the online career portal. We kindly ask that you do not submit applications or resumes via email.

• Responsible for spearheading strategy, defining goals, and meeting marketing objectives across digital channels to support digital transformation and business growth for Liebherr USA, Co. and each product segment.
• Responsible for the administration, reporting, optimization, and evaluation of websites, online marketing campaigns, social media platforms and display advertising.
• Responsible for content management, web design, implementation and administration of websites and databases.
• Responsible for managing Liebherr USA Co.’s SharePoint pages, designing, developing, and maintaining site content and portal capabilities in collaboration with IT.
• Work with product specialists and marketing teams to create multi‑channel campaigns.
• Has complete mastery of the  structure in the CMS and provides guidance and support to new employees.
• Execute and optimize email marketing campaigns, from managing and segmenting email lists to integrating necessary landing pages.
• Plan and implement Search Engine Optimization (SEO) measures (content and technical). Includes keyword search, analytics data utilization, optimization and effectiveness analysis, and development of on‑site and off‑site strategies.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Lead integration of data between platforms.
• Serve as super‑user for a variety of Liebherr digital tools.
• Oversee the implementation of new marketing technology rollouts, training, and user adoption.
• Responsible for department administration and relevant reporting and planning systems.
• Serve as the marketing point of contact for designated product segments under Liebherr USA, Co.

• Relevant Bachelor’s Degree in Marketing, Digital Marketing, Computer Science, Web Design, IT or Digital Art with 2–4 years of relevant experience, and experience in SEO, SEA, display and email marketing or a combination of education and 5 or more years of equivalent experience. Supervisory duties include managing at least one direct report and overseeing the overall direction, coordination and evaluation of the Digital Marketing team.
• Carry out supervisory responsibilities in accordance with the organization’s policies and applicable laws, including interviewing, hiring, training, performance appraisal, rewarding, disciplining, and resolving complaints.
• Excellent verbal and written communication skills.
• Ability to communicate with teams inside and outside Liebherr.
• Strong analytical and problem‑solving skills, able to present information and respond to questions from executives, managers, suppliers, customers, and the public.
• Strong analytical knowledge and understanding of numbers and their interpretation.
• Proficiency with database management, intranet and extranet applications.
• Proficiency with Content Management Systems (First Spirit or similar).
• Proficiency with MS Office, Excel, PowerPoint.
• Proficiency with Microsoft SharePoint content management.
• Proficiency with web design and administration.
• Proficiency with Adobe Illustrator, Photoshop, InDesign.
• Proficiency with Google Analytics, Google Ads, Microsoft Ads, and SEO tools.
• Solid expertise in HTML, CSS.
• Knowledge of SharePoint workflows and forms.
• Travel domestically and internationally up to 20% of the time.
• Ability to obtain and maintain a valid driver’s license and passport.

An interesting and ambitious role in a successful international company. A secure work…