Assistant Director of Annual Giving Programs and Direct Marketing

Assistant Director of Annual Giving Programs and Direct Marketing

Interested parties are requested to submit a cover letter; current resume; and the names, addresses, and telephone numbers of at least three professional references at the time of application.
This position will be posted until filled; however, review of applications will begin on January 4, 2026.
Search finalists are required to complete a CNU sponsored background check.
Christopher Newport University (CNU) will make a reasonable effort to accommodate persons with disabilities in the application and/or interview process. Persons with disabilities who require accommodation should contact the CNU Human Resources Office by calling .

Position Information

Working Title

Assistant Director of Annual Giving Programs and Direct Marketing

Position Number

FA313

FLSA

Exempt

Appointment Type

Full Time

Sensitive Position

No

Sensitive Position Statement

A sensitive position requires a fingerprint-based criminal history Check.

Campus Security Authority

No

Campus Security Authority Statement

This position is designated as a Campus Security Authority. A Campus Security Authority (or CSA) is defined as an “official of the institution with significant responsibility for student and campus activities”. A CSA is required to immediately report any crime that is reported to them to the University Police who will then review, evaluate, and investigate the reported crime. Annual training is required by the Department of Education for all personnel who have been designated as a Campus Security Authority.

Designated Personnel

No

Designated Personnel Statement

This position is a “designated position” meaning this position could potentially be required to work (depending on the event) during an emergency closing.

Statement of Economic Interest

No

Statement of Economic Interest Statement

This position may require a Statement of Personal Economic Interest.

Restricted Position

No

Restricted Position Statement

A restricted position would be subject to availability of funding.

Chief Objective of Position

This position leads and manages direct mail, email, text, crowdfunding, and digital campaigns, ensuring timely execution and alignment with fundraising goals. It involves designing and implementing a comprehensive annual giving program for academic departments and programs, as well as collaborating on the university’s Day of Giving and Faculty/Staff Campaign. The role also manages the appeal schedule, assists in crafting and proofreading donor communications, and leverages data-driven insights to optimize marketing strategies and improve donor engagement.

Manages the acquisition and stewardship of recurring annual donors, overseeing recognition programs and engagement strategies.

Work Tasks

• Serves as the primary project manager for direct mail, email, text, crowdfunding, and digital campaigns, ensuring timely execution and alignment with goals
• Responsible for the strategy, design, and implementation of a comprehensive annual giving program for academic departments and programs with the goal of increasing donor participation
• Collaborates with the Director of Annual Giving Programs in the planning and execution of the university’s annual Day of Giving and Faculty/Staff Campaigns
• Oversees the division-wide appeal schedule, coordinating efforts across multiple channels to maintain consistency and effectiveness and prevent donor fatigue
• Assists in the creation and proofreading of solicitation appeals, pledge acknowledgements, stewardship gestures, and datafiles
• Collaborates with the Office of Communications and Public Relations and fellow division members to ensure cohesive messaging, branding, and implementation
• Responsible for analyzing and utilizing data to inform marketing strategies and improve donor engagement
• Responsible for the acquisition and stewardship of recurring annual giving donors, including gift anniversaries and annual giving society benefits
• Provides support for division and campus-wide events
• This position is designated as a “responsible employee” who has the authority to redress sexual violence, who has the duty to report incidents of sexual violence or other student misconduct, or who…