Assistant Branch Manager II; Center
Listed on 2026-10-17
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Management
Banking & Finance, BD Manager
Overview
The objective of this role is to partner with the Branch Manager to manage and lead a C&F retail branch office and its teammates to meet and exceed all operational, service, and revenue objectives. The Assistant Manager is responsible for the execution of the C&F Focused on You brand (C&F Customer Experience strategies) to benefit customers, shareholders, C&F teammates, and the community.
Assistant Managers have accountability for acquiring new customer relationships, primarily by referrals from customers, prospecting, and lead sources. This position is also expected to attend occasional networking events and business development activities. The Assistant Branch Manager (ABM) will support team sales goals with consumer and business lending. Assistant Branch Managers have accountability for account, loan, and deposit growth primarily driven by acquiring new customer relationships, referrals from customers, prospecting, and lead sources.
Manages Risk (30%):
- Ensures individual and team knowledge/execution of all operational policies and procedures.
- Manages non-credit losses, including teller differences, and out of balance situations.
- Achieves minimum satisfactory audit rating on Pre-Audit Review and formal internal audit.
- Owns monthly operational activity processes (BICR).
- Manages past due loans and customer overdrafts to minimize loss exposure.
- Adheres to the Bank’s information security policies and manages customer and Bank information appropriately.
Manages the Brand (30%):
- Role models all elements of the C&F Customer Experience; uses C&F Customer Experience strategies to retain and deepen current customer relationships.
- Teaches, coaches, and holds direct reports accountable for performance of brand strategies: C&F Service Experience, C&F Service Recovery, C&F Relationship Review (consumer and business), C&F Active Site Leadership, and C&F Risk Management.
- Ensures full knowledge of all digital banking services through personal utilization of these services in order to effectively communicate all features and benefits to both customers and prospects while also maintaining the ability answer questions regarding functionality.
- Educates customers and prospects on digital banking services options and enrolls as appropriate; role models same behaviors for direct reports.
- Serves as a leader in the business community by taking an active role in civic organizations, networking groups, and volunteerism.
- Sponsors and leads promotional strategies and activities to achieve set goals for deposit, earning assets, fee income growth.
- Acquires new customer relationships via referrals, proactive small business prospecting, business community networking, and Bank-sponsored events.
Recruit, Develop, and Retain Talent (25%):
- Partners with Recruiting team to identify, acquire, grow, and retain top talent.
- Minimizes turnover of high performing talent.
- Conducts weekly coaching and feedback to direct reports to assess performance strengths and opportunities, identify root causes, and generate subsequent action plans to ensure accountability and skill development.
- Provides informal/on-the-spot coaching to recognize skilled behaviors and improvements as needed.
- Manages and oversees the rotation of branch staff to ensure that all team members retain a high standard of job knowledge, and participate in all branch activities, including transactions, sales, advising customers and marketing programs/events.
- Monitor and track daily behaviors and progress toward sales goals and branch metrics.
- Fosters a team problem solving/collaboration environment.
- Conducts annual performance assessments with each direct report in a timely manner.
- Develops actionable Personal Goal Plans (PGP) for each direct report.
- Actively…
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