Marketing and Communications Coordinator Newport NEWS, VA

Marketing and Communications Coordinator

Reports to: VP of Community and Corporate Engagement

FLSA status:
Exempt

The Marketing & Communications Coordinator is responsible for advancing

Peninsula Agency on Aging’s (PAA) visibility, credibility, and community engagement through clear, consistent, and mission-centered communications.

This position leads day-to-day marketing and communications execution,ensuring that PAA’s brand, messaging, and storytelling effectively support philanthropy, partnerships, programs, and organizational reputation. Working in close collaboration with theVice President of Community & Corporate Engagement and the Director of Philanthropy, the Marketing & Communications Coordinator plays a key rolein translating PAA’s impact into compelling communications that build trust,strengthen relationships, and support mission advancement.

The Marketing & Communications Coordinator manages and implements PAA’smarketing, communications, and brand strategies across digital, print, and community-facing platforms. This role ensures consistent, age-positive messaging that aligns with organizational priorities, supports fundraising and partnership efforts, and enhances public understanding of PAA’s mission and impact.

• · Implement PAA’s marketing and communications strategy in alignment with organizational goals and Mission Advancement priorities.
• · Manage day-to-day communications across digital platforms, including website content, email campaigns, social media,and media outreach.
• · Develop and maintain consistent organizational messaging, brand standards, and visual identity.
• · Produce storytelling content, impact materials, and marketing collateral to support philanthropy, partnerships,programs, and community engagement.
• · Collaborate with invisector of Philanthropy to support donor communications, campaigns, stewardship materials, and fundraising initiatives.
• · Support the Vice President of Community &Corporate Engagement with communications related to partnerships, public visibility, and external engagement.
• · Coordinate with program staff to elevate community impact, services, and outcomes through effective communications.
• · Track, analyze, and report on marketing and engagement metrics to inform strategy and improve effectiveness.
• · Maintain an editorial calendar to ensure timely, coordinated, and consistent communications.
• · Coordinate, support, and.starts public-facing events such as community fairs, outreach events, presentations, and partner activities to increase awareness of PAA’s services and mission.
• · Support media relations, presentations, andother public-facing materials as needed.

• · Bachelor’sdegree in marketing, communications, journalism, or a related field, or equivalent professional experience.
• · Demonstrated experience in marketing, communications, or public relations, preferably in anon profit or mission-driven environment.
• · Strong written and verbal communication skills, with the ability to translate complex information into clear, engaging messages.
• · Experience managing digital platforms, including websites, email marketing, and social media.
• · Abilityto manage multiple priorities, meet deadlines, and work collaboratively across departments.
• · Experience using data, analytics, or engagement metrics to assess and improve communications efforts لـ.