Sales Coordinator

Job purpose

The Sales Coordinator supports the wholesale sales team by managing day-to-day sales operations, coordinating communication with external sales representatives, and ensuring the smooth execution of sales programs. This role plays a key part in lead generation, reporting, order systems management, material development, sales program coordination, and maintaining platforms that help the sales team grow accounts and deliver excellent customer experiences. The ideal candidate is highly organized, proactive, detail-oriented, and thrives in a fast-moving, customer-focused environment within the home and gift industry.

• Serve as a primary point of contact for external sales representatives, ensuring timely and professional correspondence.
• Provide reps with product updates, selling tools, program details, and support needed to drive sales.
• Coordinate ongoing communication between reps and internal teams (sales, marketing, operations, customer service).
• Assist reps with order entry, troubleshooting, and platform navigation as needed.

• Distribute sales reports (e.g., sales performance, account activity, program effectiveness, lead tracking).
• Maintain accurate and up-to-date sales data across internal and external platforms.
• Track rep performance and account progress, identifying trends and opportunities for improvement.
• Support sales leadership with ad hoc analysis and reporting requests.

• Generate, organize, and distribute sales leads to external reps and internal stakeholders.
• Maintain lead lists, monitor progress, and follow up as needed to ensure conversion and account development.
• Collaborate with marketing and sales leadership to refine lead-generation processes.

• Create, track, and manage wholesale sales programs, promotions, and incentives.
• Maintain program calendars, guidelines, and internal documentation.
• Monitor participation and results, reporting outcomes and recommendations to sales leadership.

• Create and distribute sales materials including line sheets, catalogs, presentations, product training tools, and program collateral.
• Ensure all materials are accurate, on-brand, and delivered to reps on schedule.
• Work with marketing/creative teams to support seasonal launches and key sales initiatives.

• Maintain and support all sales data and order taking systems, including both in-house and external platforms.
• Serve as a key user for order entry tools, ensuring systems are functioning correctly and aligned with sales processes.
• Troubleshoot system issues, coordinate fixes with internal teams or vendors, and communicate updates to reps.
• Utilize and help train internal users and external reps on software platforms including website ordering, POS, order taking systems, CRM tools, and related sales technology.
• Develop simple training materials or job aids to improve adoption and accuracy.

• Manage and maintain the rep sales SharePoint site, keeping materials current, organized, and easy to access.
• Upload new resources, archive outdated items, and ensure proper version control.
• Troubleshoot access issues and provide guidance to reps on using the system.

• Assist in planning and executing industry trade shows and markets, including logistics, scheduling, set up, and sales materials.
• Support on-site sales team and reps during events as needed.
• Travel to shows/markets when required to assist with coordination and customer service.

• Occasional travel required to attend trade shows, markets, or sales meetings.
• Periodic schedule flexibility may be needed during peak seasons or event weeks.

• Administrative & project coordination excellence
• Data accuracy and systems ownership mindset
• Advanced Excel reporting confidence
• Clear, confident communicator and trainer
• Solution-oriented, resourceful problem solver
• Customer-focused, service-driven approach
• Able to work independently and collaboratively
• Comfortable in a fast-paced, seasonal…