Digital Account Manager

Overview

Glow Metrics is a specialist digital agency dedicated to data-driven growth. As a Google Marketing Platform Certified Partner, we bridge the gap between digital marketing execution and advanced data analytics. We partner with a diverse portfolio of clients—from large-scale e-commerce retailers to prominent non-profit organisations—to deliver transparent, measurable and effective digital campaigns.

• Develop and manage comprehensive paid media strategies across Google Ads (Search, Shopping, Display, You Tube) and Paid Social (Meta, Linked In, Tik Tok).
• Oversee monthly media budgets, ensuring pacing is accurate and CPA/ROAS targets are met or exceeded.
• Conduct thorough research, audience segmentation and competitor analysis to identify growth opportunities.
• Develop concise, impactful ad copy tailored to specific audience segments.
• Manage the full campaign lifecycle: from proposal and forecasting to setup, daily optimisation, and post-campaign analysis.

• Collaborate with the Analytics team to audit and implement tracking infrastructure prior to campaign launch.
• Utilise Google Tag Manager (GTM) to troubleshoot pixel firing and conversion tracking issues.
• Ensure seamless integration between ad platforms and Google Analytics 4 (GA4) to maintain data integrity and accurate attribution.
• Move beyond basic platform reporting by creating dynamic, automated dashboards using Looker Studio.
• Provide narrative-driven monthly and quarterly reports that translate complex performance data into actionable business insights for clients.
• Lead client performance reviews, presenting technical data clearly to non-technical audiences.
• Design and execute A/B and multivariate tests for ad copy, creative assets, and landing pages.

• Experience:
  
  Minimum 2–4 years of proven experience managing paid media accounts (Agency experience preferred).
• Technical Proficiency:
  Advanced knowledge of Google Ads, Meta Ads, Linked In Ads Manager, Google Analytics 4 (GA4).
• Analytical Mindset:
  Strong proficiency in Excel/Google Sheets/optimisation of feeds and data visualisation tools.
• Certifications:
  
  Current or recently lapsed Google Ads and Analytics Certifications are required.
• Working knowledge of Google Tag Manager (implementation of campaign tags, triggers and variables).
• Experience with programmatic display.
• Experience in SEO / GEO.
• Experience with image and video creation / proficiency Canva or Adobe Creative Suite.

• Strategic Thinking:
  Ability to see the "big picture" of how paid media integrates with SEO, UX and wider business goals.
• High Attention to Detail:
  Meticulous approach to budget management and campaign set-up.
• Critical Thinking: A proactive approach to problem-solving, capable of looking beyond surface-level metrics to diagnose the root causes of campaign performance and challenge existing assumptions.
• Communication:
  Articulate, professional and capable of building trust with senior client stakeholders.
• Competitive Salary:
  Based on experience.
• Professional Development:
  Access to exclusive Google training, industry conferences, and funded certifications.
• Additional Perks:
  Cash back on everyday medical expenses, additional leave accrual based on tenure.
• Company Culture: A collaborative, knowledge-sharing environment with regular team events and a focus on employee well-being.