Insights Manager

Because your new ideas are our way new ways of working. Evolve, your way.

Our Customer teams are right at the heart of what we do. Surrounded by some of the best brand and marketing specialists in the industry, you’ll bring your own ideas to the business to shape the experience of our customers as part of a forward-thinking team

The Performance & Growth Insights Manager will be responsible for providing market intelligence to understand Primark’s performance within a competitive context. The purpose of the role is to interpret consumer behaviour within the market landscape to guide Primark’s growth and transformation initiatives.

In your role,you’ll collaborate with different people across a range of skillsets.

Here’sa flavour of your day-to-day:

• Lead customer & market performance measurement by designing KPI frameworks and scorecards that align Strategy, Finance and Leadership around a single, consistent view of Primark’s impact and competitive position.
• Integrate consumer insight with market intelligence—combining brand tracking, CX metrics and syndicated sources (e.g., World panel, Global Data, GWI)—into automated dashboards and reporting that enable real‑time decision-making.
• Build market and competitive fact‑packs for priority countries, synthesising customer behaviours, brand performance, value perceptions and market indicators to guide local strategy and growth initiatives.
• Own holistic value & price perception measurement, leading a multi‑market programme that links value perception to pricing, brand health and customer experience to inform strategic pricing decisions.
• Create automated, tech‑enabled reporting solutions in partnership with Data/Tech teams, reducing manual reporting and promoting the adoption of Tableau/BI, data pipelines and AI-assisted analytics.
• Translate data into simple strategic narratives, producing clear insight-driven stories, growth playbooks and performance commentary that highlight opportunities, risks and “how we win with customers”.
• Drive measurement standards and capability building, defining KPI glossaries, coaching analysts on insight storytelling, and championing best practices in automation, dashboard usage and analytical rigor.
• Shape Primark’s market understanding, maintaining up-to-date knowledge of retail trends, competitive moves and market dynamics to identify opportunities, threats and long-range implications for growth.

We want every person in our organisation to feel likethey’remaking a key contribution. Here are some of the experiences and skillsyou’llneed for the role:

• 7–10 years’ experience in consumer insights, customer analytics or market research, ideally within retail, ecommerce or CPG, with a strong track record influencing commercial decisions.
• Expert in integrating syndicated data with primary research, with hands‑on experience using sources such as Kantar/World panel, Global Data, GWI, Nielsen and similar market intelligence providers.
• Proven ability to design measurement frameworks, KPIs and dashboards that support strategic, investment and growth initiatives, partnering closely with Strategy, Finance and senior leaders.
• Highly tech‑savvy, with advanced analytical and dashboarding skills—proficient in Tableau and Excel, comfortable with automation, and curious about experimenting with AI‑enabled analytics tools.
• Exceptional data storyteller and strategic thinker, capable of turning complex datasets into clear, business-oriented narratives, confidently engaging and challenging senior stakeholders.
• Collaborative leader with international experience, able to manage cross-market insight programmes, build strong agency partnerships, and balance system-building with hands‑on analysis.

The world is changing and it’s important we support our colleagues. People are at the heart of what we do at Primark so it’s essential we provide the right environment for you to perform at your best. That’s why we offer benefits that put you first

Some of our benefits are:

• Healthcare, pension, and potential bonus.
• 27 days of leave, plus bank holidays and if you want, you can buy 5 more.
• Because Primark is all about tailoring…