Director of Sales - Cruise Brand

Director of Sales – Cruise Brand

Salary:

Competitive
Home-based | Frequent travel nationwide

An exciting opportunity has arisen for an experienced and commercially driven Director of Sales to lead the UK sales function for a prestigious cruise brand.

This is a senior leadership role responsible for driving revenue growth, strengthening trade partnerships, and leading a high-performing UK-based sales team within a competitive and evolving market.

• As Sales Director, you will define and execute a clear, forward-thinking sales strategy that delivers sustainable growth across a diverse portfolio of premium travel products. You will work closely with senior leadership and cross-functional teams to ensure strong commercial performance, brand alignment and an exceptional partner journey.
• Key responsibilities include:
• Developing and implementing a national trade sales strategy aligned to wider business objectives
• Driving revenue growth through existing partnerships while identifying and securing new commercial opportunities
• Leading, motivating and developing a high-performing UK sales team
• Owning the full sales process, from proposition and presentation through to negotiation and contract close
• Building long-term, strategic relationships with key trade partners
• Analysing market trends, competitor activity and customer behaviour to inform decision-making
• Overseeing sales forecasting, targets, budgets and performance reporting
• Working closely with marketing, commercial, operations and customer teams to deliver a seamless end-to-end experience
• Representing the business at trade events, industry awards, partner events and hosted experiences

• You will be a confident, commercially driven sales leader with strong experience operating at senior level within a relevant, trade-focused industry.
• A proven track record (5+ years) in a senior sales leadership role
• Experience managing national sales teams and delivering against ambitious growth targets
• Exceptional relationship-building, negotiation and influencing skills
• A strategic mindset combined with hands‑on commercial execution
• Strong understanding of premium or luxury market dynamics
• Experience launching or scaling products in competitive environments
• High levels of resilience, adaptability and professionalism in a fast-paced setting
• The credibility to engage confidently with senior stakeholders internally and externally