Off-page SEO Manager

Our smart thinking, expert team is looking to recruit an Off-page SEO Manager to support Varn as we continue to grow our business. Varn is the largest and longest-established specialist SEO agency in the South West, based in the beautiful town of Bradford on Avon, Wiltshire, just outside Bath.

We are looking for someone who can take responsibility and lead on the delivery of off-page SEO and digital PR campaigns for clients, comfortable with client facing responsibilities and team management.

With a background in content creation, off-page SEO or digital PR and a minimum of 2 years’ general search marketing experience, you will work with our clients, potential clients and our internal teams to help Varn deliver best-in-class SEO and content.

The Off-page SEO Manager will plan and implement off-page SEO strategies and be comfortable with competitor research and campaign ideation and outreach. In addition to this, you will also work directly with our clients, keeping them up to speed with how their campaigns are performing and proactively reaching out to develop new ideas.

You will work closely with the Head of Client Services, the Off-page SEO Manager and the wider Varn team. You will also be responsible for helping to train and line-manage junior Off-page SEO team members.

Off-page SEO specific duties:

• Ideation: You will lead the campaign ideation process, including playing an important part in the idea generation process.
• Content-Driven Link Acquisition: Collaborate with the internal or client’s content team to create high-quality, shareable content (e.g., research studies, infographics, whitepapers) that attracts natural backlinks. Promote and distribute this content to authoritative websites to secure backlinks.
• Content Outreach/Digital PR: Reach out to industry-related websites, blogs, and online publications for guest post opportunities and, ideally, link placements. Promote content via targeted outreach to acquire backlinks from relevant sources. Foster relationships with webmasters and content managers to secure valuable link placements. Maintain our media contact list and develop tactics to reach journalists.
• Link Building: Develop and execute a strategic link-building plan to acquire high-quality, authoritative backlinks. Identify, evaluate, and secure backlinks from relevant industry websites, blogs, and publications. Regularly monitor the link profile and ensure the acquisition of diverse, natural backlinks.
• Brand Mentions & Reputation Management: Track brand mentions online and convert unlinked mentions into backlinks. Monitor and manage brand reputation, ensuring that positive mentions are leveraged for SEO benefit and negative ones are addressed.
• Competitor Backlink Analysis: Analyse competitors’ backlink profiles to uncover link acquisition opportunities. Identify strategic gaps in competitors’ link profiles and develop tactics to surpass them in link acquisition.
• Monitoring & Reporting: Track the success of off-page SEO initiatives, including backlink acquisition, using SEO tools like SEMrush or Looker Studio. Regularly report on the progress of link-building campaigns and their impact on organic rankings.
• Monitoring our clients’ off-page SEO performance and data.
• Making contributions to wider SEO strategies which reflect the client’s business objectives, website performance, and available resources to achieve tangible results.
• Developing and maintaining strong relationships with clients, including presenting ongoing work in regular meetings.
• Keeping up to date with industry developments to ensure continuous development of our off-page SEO knowledge. Contributing proactively with thought leadership, creating and writing content to help share Varn’s expertise within SEO and search marketing.
• Line-managing 1 to 2 members of the junior Off-page SEO team, helping them to develop and meet their agreed performance goals.
• Contributing to an environment that fosters open communication and trust with all team members, clients and other…