Marketing Manager

About Horizontal Digital

At Horizontal Digital, we hold ourselves to one key belief:
You're only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone.

• Lock arms — We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.
• Show hustle — We're not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.
• Embrace change — From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what's next.
• Elevate empathy — We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.
• Never settle — We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.

The Marketing Manager will develop and execute multichannel digital campaigns that resonate with current and prospective clients, while also partnering closely with the Marketing Director to help develop the regional content strategy, execute marketing events, plan and manage digital campaigns from email to PPC/Adwords and Linkedin (Organic + PPC). Be a key ally for our two key partners Sitecore and Salesforce - building lasting relationships with our key stakeholders and essentially act as an extension of their Marketing team to enable Horizontal to build deeper relationships resulting in new opportunities and recognition above our competition.

This is covering the UK markets whilst supporting EMEA as a whole.

• Work with the Marketing Director to develop an annual marketing plan for the UK and execution strategy for both Sitecore and Salesforce practices
• Develop and execute detailed campaigns – this includes: identifying goals, creating messaging & collateral, executing within marketing distribution channels, and reporting success metrics.
• Event execution will be critical to your job role and this is something you have a knack for. Both large conferences and smaller tactical events. This is something you can pick up and execute from start to finish.
• Collaborate to with our UAE, KSA, US & India counterparts as support mechanisms to develop Google PPC campaigns, and digital and email content to generate demand and pipeline.
• Create and maintain marketing campaign calendar
• Help formulate a strategy for increasing event participation, revenue growth and community awareness around our Sitecore & Salesforce practices with the support of the local marketing team and leadership team
• Support the Marketing Assistant with their activities providing support and feedback as required. Also managing your own workload and passing on tasks to the marketing assistant as you see fit
• Provide support and oversight to third‑party agencies
• Build relationships and be a key marketing partner to both of our main partners and support them in delivering marketing campaigns with the support of the local marketing team
• Support around PR, case studies and social media planning and execution
• Support and deliver with the Marketing Director key reporting metrics for the key stakeholders in Dubai but also globally
• From time to time support in other marketing tasks outside of the above as required
• Support in delivering the marketing budget and keeping a track of costs including Marketing Development Funds via our key partners

• You have a natural talent for ingesting diverse stakeholder needs and loads of information in order to distill the most important priorities for you to work on and how to get them done. Driving high visibility, strategic, cross‑functional projects end‑to‑end from vision to…