Marketing Lead – Merchanting Division

Marketing Lead
- Merchanting Division

Haldane Group, one of the UK's Top 10 builders' merchants, is looking for a strategic and transformational Marketing expert to completely reimagine how trade professionals experience our Merchanting branch network, online, on the phone, at the counter, and on site.

We need someone who understands omni‑channel and B2B commerce; can transform platforms and campaigns; drives revenue growth across every channel; thinks strategically but executes hands‑on; wants to build something meaningful. If that's you, don’t wait, don’t overthink it, we are waiting for your application!

If you get excited by transformation, not just optimisation.

If you want ownership, not task execution.

If you want to build something, not maintain something.

If you think commercially, not just creatively, are data‑driven but customer‑obsessed too.

Strategic (30% of your time)

• Own the omni‑channel marketing and B2B ecommerce expansion roadmap for the Merchanting Division
• Define what “world‑class omni‑channel trade experience” means for us
• Build business cases for platform and marketing investment
• Set KPIs that drive real business growth across every channel
• Report to senior leadership on marketing and digital performance

Hands‑On (50% of your time)

• Partner with IT on platform builds and enhancements
• Create campaigns, write copy, build content calendars
• Analyse data across channels, run tests, optimise funnels online and offline
• Manage agencies and technology partners
• Work with the Category team on product content, pricing, and promotions
• Collaborate with branch managers on digital adoption and local marketing execution
• Get out to branches regularly, not occasionally

Leadership (20% of your time)

• Build and develop the divisional marketing team
• Evangelise omni‑channel thinking internally
• Mentor colleagues on marketing and digital best practice
• Drive cultural change: every branch colleague is part of the customer experience

The branch network is our superpower. Your job is to weave digital through every touchpoint.

Not just ecommerce. A digital trade hub built for our branch network.

Homeowners want inspiration and confidence. Trade professionals want speed, spec, and certainty. Great merchant marketing speaks fluently to both and you’ll make sure ours does.

Become the trusted expert.

Every channel, one message, measurable ROI.

You Know Our World. This comes first, because it’s where marketing has let merchants down before. You know the builders' merchant / building materials industry, or a closely related construction supply sector: the products, the suppliers, the seasonality and how contractors, builders, developers, self‑builders and DIY customers actually buy. You can hold your own at a trade counter, not just in a marketing meeting.

Omni‑Channel Marketing Leadership. You’ve led marketing across physical and digital channels, not just run a website. You understand how stores/branches and digital reinforce each other, how to measure cross‑channel journeys, and how to get buy‑in from the people behind the counter.

B2B Ecommerce Experience. You have done this. Not just “worked in ecommerce” specifically B2B ecommerce. You understand trade accounts, credit terms, bulk ordering, project‑based buying, and how business purchased differently from consumers. You can talk intelligently about account‑based commerce, customer‑specific pricing, and B2B user journeys.

Digital Marketing Mastery. You have run integrated campaigns across SEO, SEM, paid social, email, and content. You know your CAC from your CLTV. You can show specific results: “increased organic traffic by X%, improved conversion by Y%, grew revenue by Z%.”

Commercial Brain. You think in revenue, margin, and ROI. You build business cases. You understand customer economics. You make data‑driven decisions. Numbers excite you.

Platform Knowledge. Hands‑on experience with ecommerce…