Senior Paid Media Specialist; PPC)

Benefits :
We offer a range of benefits, including 33 days of annual holiday, 40% off Wilton Bradley and Tii Brands online products, Healthshield cash back scheme, personal development opportunities and annual social events.

• 33 days of annual holiday
• 40% off Wilton Bradley and Tii Brands online products
• Healthshield cash back scheme
• personal development opportunities
• annual social events

Working Hours:

Working Hours:

40 hours per week. Monday to Friday

With years of experience in importing and distributing products from all corners of the globe, particularly the vibrant markets of the Far East and China, we’ve honed our expertise. Our brands cover everything from surf and skate to water sports, outdoor play, and toys, catering to diverse interests. While we specialize in providing affordable options, our commitment to cutting-edge design, quality, and value for money sets us apart.

Behind every product is our dedicated in-house design and development team, constantly dreaming up fresh and innovative ideas. We believe that evolving our brands and products is key to our ongoing success. Our clientele includes independent retailers, wholesalers, buying groups, major chain stores, and an ever-expanding network of international distributors. Join us as we continue to spread the joy of leisure across the globe.

This is a fantastic opportunity to join our growing global multi-channel company in Devon. We’re looking for a bright, commercial and digitally savvy paid media specialist to help drive performance across multiple brands and channels.

You’ll take ownership of paid activity day to day—ideating, launching and optimising campaigns across platforms including Google, Bing, Meta & Amazon. You’ll use data and insight to shape strategy, test new ideas and report on performance, becoming the go-to paid media expert for the business.

You’ll sit in the eCommerce team, and work closely with our marketing, design and buying teams to help bring our brands to life through compelling copy, strong creative and smart targeting. Your goal? Increase sales and brand visibility through well-planned campaigns and intelligent optimisation.

Who are we? Wilton Bradley specialises in the design, development and supply of consumer products across Sports, Leisure and Toys. We distribute our own branded and licensed products worldwide and represent several global brands in the UK. Our portfolio includes household names such as Lay-Z-Spa, Bestway and Osprey.

• Manage day-to-day spend, optimisation and reporting across paid channels including Google & Bing Ads, Amazon AMS and Meta.
• Partner with the wider Marketing & eCommerce teams to create engaging ad copy and facilitate best-in-class visual assets that drive results.
• Proactively review accounts to spot trends and opportunities, reporting daily KPIs and turning analysis into clear actions.
• Lead campaign ideation, set-up and execution across all paid channels, applying best practice and content excellence as standard.
• Deliver competitor and campaign analysis; identify recommendations and implement improvements.
• Develop and deliver briefs for short-term and seasonal promotions, product launches and always-on activity to meet team KPIs.
• Use customer data and insights to build audiences and deliver the right message to the right people at the right time.
• Produce accurate, digestible reports for the wider business in partnership with the Head of eCommerce.
• Share insights, new ideas and relevant industry trends with the business.
• Own budget management across the paid mix, driving improved ROAS and reforecasting where needed.
• Adhere to Health & Safety and Quality Management policies and procedures.
• Support additional tasks as required to help the team…