Manager, Marketing Automation & Campaign Operations

When you join Sallie Mae, you become a champion for all students. We’re on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.

Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We’re changing. Because students need a better way.

We’re looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students—and for each other.

This is where diverse backgrounds, beliefs, and perspectives matter. It’s where you’re empowered to bring your authentic self to work.

Feeling your best allows you to do your best. Our benefits take care of the whole you—from physical and mental to financial and professional. You’ll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.

We’re obsessed with impact and making a real difference. For us, that means putting relationships first, asking “why not?” when tackling challenges, and continuously learning new skills.

Come do more than join something, change something. For students, for future generations, for the future of education.

The Manager, Marketing Automation & Campaign Operations will manage the day-to-day execution and optimization of Sallie’s email and automated marketing programs and serve as the subject matter expert for Hub Spot’s email and SMS marketing tools. This role will be responsible for building and deploying campaigns, developing and maintaining automated workflows, managing audience segmentation, and ensuring campaigns are executed accurately and efficiently.

• Serve as the day-to-day Hub Spot subject matter expert, managing audience lists, suppression logic, contact data quality, campaign troubleshooting, reporting, and platform administration to ensure reliable campaign execution and accurate measurement.
• Manage the end-to-end production of email campaigns, including setup, segmentation, HTML development/editing, testing, QA, approvals, scheduling, and deployment.
• Build, maintain, monitor, and optimize automated workflows, triggered campaigns, nurture programs, and member journeys within Hub Spot.
• Leverage audience data, behavioral signals, segmentation, and personalization to identify and implement new opportunities for relevant, automated communications.
• Continuously monitor campaign performance, analyze data, and identify areas for optimization to maximize campaign effectiveness.
• Develop and execute testing and optimization plans across audiences, content, subject lines, timing, cadence, and other campaign variables; analyze results and recommend improvements.
• Establish and maintain campaign operations processes, documentation, and quality standards, including workflow logic, audience definitions, QA procedures, naming conventions, and desktop procedures.
• Monitor email deliverability and implement best practices to improve overall email health, sender reputation, and list hygiene.
• Partner with marketing, creative, analytics, and data teams to execute campaign requirements and resolve operational or data-related issues.
• Proactively identify opportunities to improve operational efficiency and campaign effectiveness through automation, process improvements, and new or underutilized Hub Spot tools.

• Strong understanding of marketing campaign management,…