Senior Director, Product Management

Primary Purpose

We're seeking a Senior Director of Product Management to own and evolve our corporate website as a growth platform serving working families (consumer), retail and B2B leads. You will work closely with brand, performance and customer experience to define the multi- audience strategy and roadmap, deliver measurable outcomes across the full funnel (awareness engagement conversion), and orchestrate cross-functional teams (Product, Marketing, Customer Experience, Design, Engineering, Content, Compliance) to create a consumer-centric, self-serve, and proactive digital experience.

You are a data-driven product leader with expertise in CRO, SEO, site personalization, accessibility, analytics, and Mar Tech/CMS ecosystems, capable of balancing brand, performance, and enterprise requirements.

You will use your expertise to help drive the product strategy and roadmap to ensure delivery of world-class experiences, ensuring business results of revenue and consumer growth, profitability, retention, and client satisfaction. You will enhance user experience and efficiency by developing the ability to rapidly deliver enhancements and asess and deploy new solutions and services. Finally, you will assess and plan for risks and opportunities including competition, growth and scalability, and evolving customer expectations.

This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment-with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you're caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons,
you're the difference
.

• Take a leadership role in defining the product vision and strategy for the corporate website across multi-audiences
• Work closely with CX and UX to define audience-specific journeys, value propositions, and content architectures; prioritize a unified roadmap that balances short-term growth with long-term platform scalability.
• Partner with Content/Brand to develop role-based narratives and thought leadership that moves visitors from insight to action.
• Collaborate with Marketing and Analytics on campaigns, messaging, and measurement.
• Work with Performance and Engineering teams on SEO strategy (technical, onpage, content) and site health (core web vitals, crawl/indexing, schema) for both traditional SEO and AIO/AEO.
• Own CRO: experimentation roadmap (A/B, multivariate), landing page optimization, forms, funnel instrumentation.
• Partner with Engineering for site reliability, performance, and scalability.
• Champion user research and translate insights into roadmaps.
• Lead Product Management team, which includes a team of 3-4 high performing product managers and analysts.
• Exemplify and foster the Bright Horizons culture and the HEART Principles both internally and externally.
• Hire, manage performance of, train, coach, develop and promote team members.
• Set goals and objectives for teams that align with the overall goals and objectives of EdAssistand Bright Horizons.
• Contribute to request for proposals (RFPs)
• Evaluate and manage third-party vendor and partner relationships as necessary.

At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

Be part of a community where people grow, futures are shaped, and lives are changed. We offer the rewards, opportunities, and support you deserve because making a difference goes both ways. We're changing the world of work and family, and it starts with you. At Bright Horizons, you are the difference.

• Bachelor's degree
• 10+years of Product Management experience
• 5+years senior leadership experience with direct management experience of three person or larger teams
• 5 years of practical experience of product development lifecycle and Agile methodology
• 5 years of experience…