Senior Business Analyst

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa Tech Target, you'll collaborate and grow alongside some of the industry's most respected experts. You'll work with leading brands and be exposed to world-shaping innovations. You'll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We're a vibrant community of world-class practitioners - over 2000 colleagues strong - with offices in 19 locations around the world. We're traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

Informa Tech Target (Nasdaq: TTGT) informs, influences and connects the world's technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa Tech Target has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit  and follow us on Linked In.

For more information, visit  and follow us on Linked In.

The Senior Business Analyst will play a strategic role in bridging the gap between business stakeholders and the Data Intelligence Team (Analytics, Reporting, and Governance). You will not just gather requirements; you will help shape our data strategy. You must understand business drivers to define requirements for data modeling, reporting, and self-service analytics.

Crucially, this role acts as the "Architect of Knowledge" for the team. You will define what information needs to be captured to enable our "Documentation as Code" strategy, ensuring our Data Catalog and Central Data Hub are structured, accurate, and ready for AI-assisted ingestion.

Qualified candidates will have a BS degree as well as 5+ years of relevant work experience.

• Requirements Gathering & Strategy: Work closely with business stakeholders to analyze reporting needs and gather precise requirements for data modeling and dashboarding projects.
• Central Data Hub Enablement: Partner with Analytics Engineers to establish and curate a Central Data Hub. You will define the business taxonomy and access requirements, ensuring that data is organized in a way that is intuitive for business users to navigate.
• Data Catalog Stewardship: Own the "business definition" side of the Data Catalog. You will be responsible for maintaining the Business Glossary, ensuring that metrics like "Churn" or "Revenue" are defined consistently across the organization.
• Documentation Architecture: Define the standard templates and required metadata fields for our data documentation. You will ensure that requirements are written in a structured format that allows our engineering team (and AI tools) to seamlessly convert them into technical documentation (Docs-as-Code).
• Process Definition: Lead the effort to standardize how we capture logic. You won't need to write the code, but you must define the inputs required to make the automated documentation process successful.
• Stakeholder Communication: Represent the Data Intelligence team via kickoff presentations and demos, translating technical data constraints into business-friendly language.
• Data Quality & UAT: Define acceptance criteria for data accuracy and lead User Acceptance Testing (UAT) to ensure reports and models match the business reality before release.

• Structured Thinking: The ability to organize business needs into clean, logical categories and templates.
• Data Literacy: A deep understanding of how data flows, how metrics are calculated, and how governance protects the business.
• Initiative: Must be able to research and suggest new ideas to improve how we organize and govern data.
• Impact and Influence: Build support for data governance policies and see them through to adoption.
• Communication: Comfortable and effective in communicating to audiences of varying roles, explaining why a metric is calculated a certain way to both developers and VPs.

• Education: BS or equivalent degree.
• Experience: 5+ years of Business Analysis experience, specifically within Data, Analytics, or Business Intelligence teams.
• Technical…