Field Marketing Operations Manager

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa Tech Target, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

Informa Tech Target (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first‑party audience members, Informa Tech Target has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert‑led, data‑driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit  and follow us on Linked In.

This role is based in our Auburndale, MA office.

The Field Marketing Operations Manager plays a crucial role in bridging the gap between marketing strategy and execution, ensuring field marketing initiatives are effectively planned, promoted, and optimized across ICP.

• Assist in managing logistics, planning, and execution of regional events, trade shows, and customer engagement activities
• Design pre‑event, during‑event, and post‑event sales activation strategies to maximize ROI
• Coordinate event‑specific messaging and materials that enable meaningful sales conversations
• Develop event follow‑up processes and tracking to ensure timely engagement with qualified leads
• Implement measurement frameworks to track event‑driven pipeline and revenue impact
• Operational Efficiency & Technology Integration
  • Own and drive innovation for all aspects of marketing campaign management to be aligned with overall marketing and sales objectives
  • Develop and optimise marketing campaign processes to increase scale, drive efficiency and conversions through data‑driven insights and integrated tech‑stack, including developing nurture campaigns aligned to firm priorities for lead generation.
  • Oversee the implementation and optimisation of marketing automation tools and CRM systems for field marketing activities
• Performance & Leadership
  • Lead cross‑functional initiatives by establishing KPIs and driving business results. This includes but is not limited to partnering with sales teams, product marketing, and regional marketing managers to align field activities with business goals
  • Mentor and support team members on field marketing best practices, account‑based marketing, and sales alignment
  • Generate regular reports on marketing activities, providing insights and recommendations to senior management.

• Bachelor's degree in Marketing, Business Administration, or related field
• 3‑5 years of experience in marketing operations or field marketing roles
• Proven track record in campaign management and marketing analytics
• Strong understanding of marketing automation platforms and CRM systems
• Familiarity with digital marketing best practices and measurement
• Orientation with event‑based sales activation strategies and execution
• Excellent project management skills with ability to manage multiple initiatives simultaneously
• Data‑driven mindset with experience in performance measurement and…