Marketing Liaison

The Marketing Liaison owns referral development for Executive Home Care of Newtown across all of Bucks County. The role plans and runs the company's territory marketing strategy: choosing which referral channels and accounts to target, building relationships with the professionals who advise families on care decisions, representing the company in the community, and turning those relationships into a steady flow of new private-pay, long-term care insurance, and Veterans-benefit clients.

The Liaison works directly with the Owner and has substantial independence in how the territory is developed. Executive Home Care provides non-medical in-home care. The Liaison does not provide hands-on care, conduct clinical assessments, or set client pricing; client intake, assessment, and service agreements are handled by the Owner.

• Develop, own, and execute an annual and quarterly Bucks County marketing plan, including target referral segments, priority accounts, event calendar, and activity goals, subject to Owner approval
• Analyze referral-source performance, market coverage, and competitor presence; independently re-prioritize outreach to underperforming or underpenetrated segments (e.g., memory care)
• Recommend and manage the territory marketing budget for events, sponsor ships, and educational programs

• Identify, cultivate, and manage referral relationships with hospital and rehab discharge planners and case managers, elder law and estate attorneys, financial advisors, long-term care insurance professionals, Veterans service officers, senior living communities, hospice organizations, and physician practices
• Convert existing and new professional relationships into active, recurring referral sources
• Reactivate dormant referral relationships and expand presence in underpenetrated segments
• Serve as the company's primary point of contact for referral partners; resolve partner concerns and coordinate hand-offs to the Owner for client intake

• Design and deliver educational "door-opener" presentations (e.g., aging in place, paying for care with long-term care insurance and VA benefits, technology in senior care) at senior living communities, partner sites, and professional groups
• Represent Executive Home Care at community events, health fairs, chamber functions, and professional networking events
• Ensure all marketing materials and communications are consistent with franchise brand standards and applicable consumer-protection and privacy requirements
• Record all outreach, referral activity, and pipeline status in the company CRM on a timely and accurate basis
• Report weekly to the Owner on activity, referrals, conversions, and territory priorities
• Protect client and prospect information in accordance with company confidentiality policies and HIPAA privacy practices

Specific targets will be set in a written Year-One Performance Plan within the first 90 days. Measures will include:

• Number of active referral partners generating referrals each month
• New client starts sourced from Liaison-attributed referral sources
• Referral-to-start conversion rate and reactivation of dormant referral partners
• Outreach activity and CRM completeness

• 3+ years of outside sales, business development, or community liaison experience in home care, home health, hospice, senior living, or related healthcare referral-based sales
• An established, active network of referral relationships in the Bucks County senior care and healthcare community
• A documented record of meeting or exceeding referral or sales goals
• Strong…