Associate Media Director, Programmatic

The Associate Media Director (AMD), Programmatic (reporting directly to the Director, Programmatic) will play a key role in advancing and scaling the agency’s programmatic capabilities through data-informed strategy, technology enablement, and cross-functional collaboration. This role sits at the intersection of media strategy, analytics, and marketing technology, with a primary focus on applying audience insights and performance data to strengthen programmatic effectiveness and drive measurable client outcomes.

The AMD will work closely with Programmatic leadership, activation, strategy, analytics, and data teams to ensure campaigns are built on a strong foundation of audience strategy, rigorous testing frameworks, and performance accountability. This role requires both strategic vision and hands‑on platform expertise, serving as a subject matter expert who helps shape how programmatic strategies are applied, optimized, and scaled across an assigned client portfolio.

The AMD will also help to build and elevate programmatic capabilities across the team, reinforcing best practices and strengthening overall impact.

Strategy & Audience Development

• Lead audience‑led programmatic strategies and targeting frameworks aligned to client KPIs, translating platform insights and performance data into actionable recommendations.
• Ensure strategies reflect evolving privacy standards and responsible data usage.

Campaign Activation & Delivery

• Own campaign builds, trafficking oversight, and QC across DSPs; manage pacing, budget delivery, and in‑platform optimization.
• Troubleshoot delivery/performance issues in partnership with ad ops and analytics.

Measurement & Testing

• Partner with analytics/data teams to evolve measurement approaches and implement testing frameworks (A/B, audience, creative, incrementality) that drive continuous optimization.

Platform & Technology

• Own platform decisions for assigned clients (DSPs, data partners, inventory, measurement tools) and manage day‑to‑day vendor relationships.
• Identify opportunities to improve automation and workflow efficiency.

Cross‑Functional & Team Leadership

• Serve as SME for clients and internal teams, translating performance insights into business impact narratives.
• Support new business initiatives and stay current on emerging programmatic trends.
• Lead and develop junior programmatic team members.

• 7+ years in programmatic media, with strong expertise in activation, audience strategy, and performance optimization.
• Deep hands‑on knowledge of leading DSPs (Amazon, The Trade Desk, DV360), Google Campaign Manager 360, data platforms, and ad verification tools (IAS).
• Proven omnichannel programmatic experience across CTV, OLV, Display, Native, Streaming Audio, and DOOH.
• Strong grasp of measurement, attribution, and vendor/data partner evaluation.
• Client‑facing presence; ability to translate complex strategy into clear narratives.
• Experience leading/developing junior staff; strong project management skills.
• Familiarity with Tableau, Mediaocean, Wrike, Excel, PowerPoint, Teams, Slack.

Mediassociates hires employees who reside in the following states:
Alabama, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, and Virginia. Candidates must live in one of these states at the time of hire.

Employees who live within approximately one hour of our office in Sandy Hook (Newtown), Connecticut work a hybrid schedule [2 days per week in office]. Our updated office space lets you take part in the office culture and team bonding that…