Scotty's Little Soldiers - Content Creator

Responsibilities

• Film and edit short‑form video content (e.g. Instagram Reels, Tik Toks, Stories etc) for use across Scotty's social channels.
• Capture and edit photography when needed, particularly from in‑person events and outreach activity, often on the go.
• Work proactively to identify and attend opportunities to film team members and events (e.g. corporate talks, family days, community activity).
• Jump on relevant trends and moments, adapting them to fit the tone, audience, and sensitivity of our cause.
• Create great content which will educate or entertain our target audiences (within the bereaved military community).

• Use tools like Cap Cut, Canva, InShot, Adobe Premiere Rush, or iPhone editing apps to deliver content quickly and efficiently.
• Add subtitles, basic transitions, music, and graphics where appropriate, always with accessibility and brand in mind.
• Maintain an organised archive of content and assets for reuse across campaigns.
• Work closely with the Social Media & Marketing Exec to provide platform‑ready content.

• Collaborate with the Head of Outreach and Social Media & Marketing Executive to contribute to the content calendar and plan campaigns inline with goals.
• Bring creative ideas to the table and take initiative in spotting content opportunities.
• Work to brand guidelines while retaining creative flexibility, balancing tone, authenticity, and audience sensitivity.

• Built a deep understanding of Scotty's mission, our audience, the services we provide, and strategic direction.
• Conduct a full audit of the charities existing assets, tools and equipment.
• Alongside the Head of Outreach and the Social Media & Marketing Exec demonstrate a strong understanding of the Scotty's tone of voice and our marketing philosophy.
• Agreed key performance measures and personal success measures with Head of Outreach.
• Attend and capture at least one live in‑person event or activity and turn it into usable, on‑brand content.

• Delivering consistent, high‑quality, creative content reflecting Scotty's mission and resonating with our target audiences.
• Actively contribute to creative campaign ideas and planning.
• Effectively repurposing existing content to meet current needs.
• Working confidently on the go, managing own calendar and movements to capture relevant content across the team.
• Maintaining an organised archive and has ownership of all video content at the charity.

• Recognised as the go‑to team member for on‑brand, authentic, video or photo content.
• Demonstrating impact through content, using key performance metrics to evidence success in collaboration with the Social Media & Marketing Exec.
• Balancing creativity with sensitivity by consistently exercising good judgement around tone, storytelling, and safeguarding.
• Working with the Head of Outreach and Content Creator, we already have the best social engagement rates of any UK military charity!

• A strong portfolio or clear examples of short‑form social content (video and/or photography), with clear results.
• Proven ability to create mobile‑first content using tools such as Cap Cut, Canva, InShot, or similar.
• Confidence working independently and proactively, capturing content without needing detailed briefs.
• Strong visual judgement and understanding of what works on platforms such as Tik Tok, Instagram, Facebook, and Linked In.
• High emotional intelligence and the ability to work sensitively and respectfully with content involving bereavement and military families.
• Willingness and ability to travel within the UK for events and activities (with flexibility around occasional evenings or weekends).
• A genuine passion for Scotty's mission and a desire to tell real, human stories that matter.

• Familiarity with accessibility best practice (e.g. subtitles, clear visuals, inclusive framing).
• Experience capturing content in live or fast‑moving environments (events, community settings).
• Basic understanding of how content performance is assessed on social platforms.
• An interest in community‑building and storytelling beyond polished or corporate content.