Lead Creative Strategist

Lead Creative Strategist – Be the Voice and Vision Behind a Regional Brand

Be the voice and vision behind BJAK’s new UK brand, driving creative strategy and high-performing content for acquisition and engagement. This role is fully focused on BJAK’s UK brand. The UK team operates independently and does not support Southeast Asia or other regions. You will research trends, develop data-informed campaign concepts, and translate insights into executable digital content — from high-volume videos to short-form media — that delivers measurable growth.

This is a hands‑on, strategic role for someone who thrives at the intersection of creative thinking, data analysis, and performance-driven execution.

• Write and develop campaign and brand plans, including brand voice, messaging, style, and content architecture
• Conduct creative discovery through research of UK market campaigns, social trends, and user behavior to identify winning messaging angles
• Develop strategic campaign concepts that turn insights into actionable blueprints for digital content
• Translate concepts into executable digital assets, taking ownership of production workflows for high-volume video ads, short‑form scripts, and performance‑driven content
• Partner with internal teams to analyze performance data (CTR, conversion rates, CPA) and iterate creative assets for optimal acquisition efficiency
• Ensure all content maintains alignment with BJAK’s new UK brand voice while pushing creative boundaries

• 4–6 years in a hands‑on creative strategy role focused on performance creative, digital content, or campaign strategy within high-growth B2C brands or agencies
• Compelling portfolio demonstrating the ability to translate strategic insights into high-performing digital video and mobile-first content
• Expertise in digital content production workflows, including scripting, storyboarding, editing, and delivering optimized assets
• Proven ability to use campaign metrics (CTR, CPA, ROAS) to critique, iterate, and scale creative concepts
• Proficiency with design tools and video production/editing software
• Strong project management skills and ability to manage complex cross-functional workflows

• Lean, high-output team that moves fast and expects the same from each other
• Everyone contributes meaningfully, thinks like an owner, and raises the bar
• Clarity, execution, and iteration drive everything we do
• Results, speed, and ownership matter more than titles

• Lead the creative vision for BJAK’s new UK brand
• Collaborate directly with leadership and own brand strategy end-to-end
• Be part of a high-performance team that values ownership, speed, and smart execution
• Competitive compensation, flat hierarchy, and zero-politics culture
• Remote work flexibility across the UK

BJAK is Southeast Asia’s largest digital insurance platform, headquartered in Malaysia with offices internationally. Our UK business is built with local focus and independent execution, supported by the team's deep expertise in technology, industry, user acquisition and business development. We build and pioneer new systems that leverage automation, OCR and AI with a goal of making everyone's lives more efficient.