Growth Marketing Manager; Influencer & Creator

About Try Hack Me

Try Hack Me  is the fastest-growing online cyber security training platform. Our mission is to make learning and teaching cyber security easier by providing gamified security exercises and challenges. Having only been around for a handful of years, we’ve grown to more than 6+ million community members and our growth isn’t slowing down! 🥷

Try Hack Me  takes the pain out of learning and teaching cyber security. Our platform makes it a comfortable experience to learn by designing prebuilt courses that include virtual machines (VM) hosted in the cloud and ready to be deployed. This avoids the hassle of downloading and configuring VMs. Our platform is perfect for CTFs, Workshops, Assessments, or Training. We've come a long way since launching in 2018, with over six million users on the platform!

We’re looking for a Growth Marketing Manager (Influencer & Creator) to build and scale Try Hack Me ’s influencer and creator-led growth engine.

At Try Hack Me , trust and credibility matter. Our most effective growth comes from educators, practitioners, creators, and builders who genuinely use and believe in our platform. In this role, you’ll own the strategy and execution of influencer, creator, and affiliate‑style programs that drive awareness, user acquisition, and long‑term adoption.

You’ll work closely with Brand, Content, Community, and Product Marketing to turn creators into authentic advocates — and advocacy into measurable growth.

Reporting to the Head of Marketing.

• Own Try Hack Me ’s influencer and creator growth strategy, with a focus on:
  • Cybersecurity educators and trainers
  • Practitioners and professionals
  • Technical creators on You Tube, Twitch, Linked In, X, Reddit, and blogs
• Identify, recruit, and onboard creators aligned with Try Hack Me ’s mission, values, and audience
• Define creator tiers, engagement models, incentives, and lifecycle programs

• Plan and execute influencer‑led campaigns across:
  • Educational content
  • Tutorials, walkthroughs, and challenges
  • Live streams, AMAs, and community activations
• Manage end‑to‑end creator partnerships:
  • Outreach, negotiation, contracts, and ongoing relationships
• Collaborate with Community and Customer Marketing to integrate creators into:
  • Events, hackathons, CTFs, and community programs
• Ensure creator content is authentic, technically credible, and on‑brand

• Define success metrics for influencer and creator programs, including:
  • Traffic, sign‑ups, activation, and paid conversion
  • Content performance and engagement
  • Cost efficiency and ROI
• Own tracking, attribution, and reporting for creator‑driven growth
• Run experiments across creators, formats, and platforms to identify scalable growth levers

• Partner with Brand and Content teams to align creator narratives with campaigns and launches
• Collaborate with Community to turn creators into long‑term advocates and leaders
• Share insights on audience behavior, content performance, and channel opportunities across the org

• 4–7+ years experience in growth marketing, influencer marketing, or partnerships, ideally in SaaS, tech, or education
• Proven experience building and scaling creator or influencer programs with measurable growth impact
• Strong understanding of creator platforms (You Tube, Twitch, Linked In, X, Reddit, etc.)
• Data‑driven mindset with experience tracking attribution, conversion, and ROI
• Excellent relationship management and negotiation skills
• Strong judgment around brand safety, authenticity, and long‑term creator value

• Experience in cybersecurity, developer tools, or technical education
• Familiarity with affiliate, referral, or ambassador‑style growth programs
• Experience working with community‑driven or PLG products
• Startup or scale‑up experience with comfort owning strategy end‑to‑end
• Creative, experimental mindset with a bias toward rapid iteration

• Build a creator‑led growth engine rooted in trust and education
• Work with some of the most respected voices in cybersecurity and tech learning
• Own a high‑impact channel…