Marketing Analytics Specialist

Overview

Prosci is seeking a Marketing Analytics Specialist to join our Global Marketing Center of Acceleration (CoA). This role is critical in turning marketing performance data into clear, actionable insights that drive executive decision-making and empower regional teams worldwide.

You will own marketing reporting and insights across Hub Spot, GA4, and key marketing channels (paid, social, email, webinars/events), and contribute to dashboards in Power BI in partnership with our ICT team. Prosci is looking for someone who can create compelling and impactful data stories today while helping improve tracking consistency, attribution, and data quality over time.

This is a hands‑on marketing analytics role for someone who thrives on dashboarding, data QA, and proactive problem‑solving
, and can help leadership see the “what, so what, now what.”

Since our founding in 1994, Prosci has been laser‑focused on change. By combining our deep understanding of people with a proven methodology rooted in the creation of the ADKAR® model, we’ve helped countless people and organizations thrive. Our solutions empower customers with lasting change resiliency through a unique blend of training, advisory services, and licensing options, including Kaiya, our AI change‑management coach.

At Prosci, we are a purpose‑driven organization full of passionate, curious, and results‑oriented people. Working at Prosci means being part of a dynamic team that is dedicated to our purpose of creating a world where change is done right. Join us and be part of a culture that thrives on continuous learning, growth, and making a difference.

Check out our website for more about our team and approach:

• Executive & Regional Reporting (Marketing performance)
  • Own monthly and quarterly marketing performance reporting for leadership and regional teams (clear “what / so‑what / now‑what” narratives).
  • Deliver consistent KPI reporting across global regions and key segments (e.g., Enterprise vs Practitioner), with transparent definitions and known limitations.
• Attribution, Funnel & Performance Insights
  • Analyze and report on campaign, channel, and funnel performance, including conversion trends and ROI signals.
  • Identify gaps/inconsistencies in attribution and tracking, and recommend practical improvements that can be implemented in the current ecosystem.
  • Partner with campaign managers and Marketing Ops to define tracking requirements for campaigns/events/assets and ensure UTM/taxonomy discipline.
• Tracking, QA & Data Integrity (Hub Spot + GA4 first)
  • Monitor and troubleshoot data quality issues across Hub Spot and GA4, including missing UTMs, event gaps, inconsistent definitions, and reporting discrepancies.
  • Maintain and validate key GA4/GTM events and conversions (in partnership with Marketing Ops / ICT where needed).
  • Escalate and collaborate on CRM/ops issues impacting reporting trust (e.g., Hub Spot ↔ Salesforce sync concerns) with Sales Ops and ICT.
• Dashboarding & Analytics Enablement (with ICT support on BI)
  • Build and maintain self‑serve dashboards and repeatable reporting in Power BI, Hub Spot and related tools.
  • Help manage and monitor key marketing data connectors and feeds (e.g., Funnel.io, Hub Spot API) and support the organization’s longer‑term connector strategy (e.g., Mule Soft) by documenting requirements, validating outputs, and flagging data pipeline issues early.
  • Provide clear documentation for KPI definitions, dashboard logic, and reporting sources‑of‑truth so regional teams can use insights confidently.
• Channel Reporting (Paid, SEO, Social, Email, Events)
  • Produce actionable insights using platform and channel data (e.g., Linked In Ads, Google Ads, email, webinar/event platforms, SEO tools) and connect outcomes back to funnel performance.
  • Help surface optimization opportunities (budget shifts, creative/audience hypotheses, landing page improvements) based on performance signals.
• Cross‑Functional Collaboration & Communication
  • Work closely with key partners:
    Marketing Ops (Hub Spot / CRM process + data quality), Performance Marketing (paid channel measurement & optimization), ICT/Data (Power BI, governance, longer‑term architecture),…